The effect of perceived risk on attitudes, intention and consumption of fish in Hanoi.

DSpace/Manakin Repository

The effect of perceived risk on attitudes, intention and consumption of fish in Hanoi.

Show simple item record

dc.contributor.advisor Olsen, Svein Ottar
dc.contributor.author Linh, Pham Thi Thuy
dc.date.accessioned 2009-07-08T14:28:28Z
dc.date.available 2009-07-08T14:28:28Z
dc.date.issued 2009-05
dc.description.abstract This study is one of the first attempts to investigate the attendances and consequences of perceived risk toward consumption fish in Hanoi, Vietnam. The study applies theory of planed behavior and theory of perceived risk for its conceptual framework. The study has three objectives. The first objective is to investigate the consequences of risk on attitude and intention to consumption of fish in Hanoi. The second objective is to examine how knowledge, trust and risk propensity affect general risk. The last objective is to investigate how different dimensions of risk effects general risk. To achieve these objective, the study employs the test of reliability, factor analysis and structural equation modeling to analysis the data collected in Hanoi, the capital of Vietnam. This study’s findings indicate that the models fit well with the data. The perceived risk affected directly attitude and intention to consumption of fish. Knowledge, trust had significantly negative effect on general risk while risk propensity has positive effect on general risk. Finally, both financial risk, physical risk and social risk were highly effects general risk. The implications of the study are discussed.
dc.format.extent 391361 bytes
dc.format.mimetype application/pdf
dc.identifier.uri http://hdl.handle.net/10037/1978
dc.identifier.urn URN:NBN:no-uit_munin_1736
dc.language.iso eng
dc.publisher Universitetet i Tromsø
dc.publisher University of Tromsø
dc.subject.courseID FSK-3911
dc.subject VDP::Agriculture and fishery disciplines: 900::Fisheries science: 920
dc.subject seafood
dc.subject fish consumption
dc.subject perceived risk
dc.subject perceived quality
dc.subject risk propensity
dc.subject attitude
dc.subject intention
dc.subject Hanoi
dc.subject Vietnam
dc.title The effect of perceived risk on attitudes, intention and consumption of fish in Hanoi.
dc.type Master thesis
dc.type Mastergradsoppgave


File(s) in this item

Files Size Format View
thesis.pdf 382.1Kb PDF View/Open

The following license file are associated with this item:

This item appears in the following collection(s)

Show simple item record

Search Munin




Advanced Search

Browse

Statistics

Help