• The role of attitude, preference conflict, norms, and family identity in explaining intention/behavior toward fish consumption in Vietnamese families 

      Le, Chi Cong (Master thesis; Mastergradsoppgave, 2010-05-16)
      The main objective of the thesis is to explore and test the roles of attitude, preference conflict, norms and family identity in explaining intention/behavior toward fish consumption in Vietnamese families. This study utilizes a theoretical framework based on the Theory of Planned Behavior, but more focused on some other variables (ambivalence, family conflict and identity) in an extended model. The ...
    • The role of consumer satisfaction, consideration set size, variety seeking and convenience orientation in explaining seafood consumption in Vietnam 

      Ninh, Thi Kim Anh (Master thesis; Mastergradsoppgave, 2010-05-31)
      The study examines the relationship betweens convenience food and seafood consumption in Vietnam through a replication and an extension of studies of Rortveit and Olsen (2007; 2009). The main purpose of this study is to give an understanding of the role of consumers’ satisfaction, consideration set size, variety seeking, and convenience in explaining seafood consumption behavior in Vietnam.
    • The role of perceived quality, ambivalence and health involvement as a basis for clustering : a study of fish consumption in Vietnam 

      Xuan, Bui Bich (Master thesis; Mastergradsoppgave, 2009-06-15)
      The purpose of this study was to examine the applicability of benefits sought – based segmentation for fish market in Vietnam. A convenient sample of 809 Vietnamese households was provided to answer the questionnaires, including the questions about attitudes towards fish consumption. Cluster analysis was used to identify three distinctive consumer segments based on evaluation of quality, ambivalence ...
    • The role of perceived risk, knowledge, price and cost in explaining dry fish consumption in Bangladesh within the Theory of Planned Behaviour (TPB) 

      Siddique, Mohammad Abdul Momin (Master thesis; Mastergradsoppgave, 2011-06-01)
      Dry fish is the low-cost dietary protein source in Bangladesh. As far the concern of the researcher, this study is the first of its kind to explore the dry fish consumption behaviour in Bangladesh. The general purpose of this study is to apply the general framework of the Theory of Planned Behaviour (TPB), explain attitudes, intention and dry fish consumption in Chittagong city and to extend the ...
    • The role of variety seeking in consumers’ fish consumption: a study in Sri Lanka 

      Salpage, Nesha Dushani (Master thesis; Mastergradsoppgave, 2011-05-16)
      The primary purpose of this study was to explore the role of variety seeking behaviour towards fish consumption frequency. Second, it aimed to investigate how personality related factors; variety seeking tendency (related to food and personality) and perceived behavioural control affect the nature of variety seeking behaviour. Third, to investigate how product and motivational related factors; ...
    • Social capital as a way out of poverty : the case of small scale marine fishery in Hambantota district, southern Sri Lanka. 

      Wickramathilaka, Pushpakumara Sanath (Master thesis; Mastergradsoppgave, 2009-05-24)
      Simply, Social capital is a concept that explains the extend and nature of relationships people have with (invest on) others – relatives, family friends, neighborers in own community members and members of other communities, or networks, relationships with various services, institutions and systems. As in the other types of investments, people expect returns on investments of social capital. Currently, ...
    • The stakeholder view with Guanxi: a case study of managers in chinese aquatic product industry 

      Yumei, Han (Master thesis; Mastergradsoppgave, 2009-05-15)
      Guanxi, in China, is viewed as a cultural concept, which originates from Confucianism. This thesis applies a stakeholder-based view (SHV) of strategic management to a special Guanxi setting of China in order to contextualize the theory to be applied in Chinese settings. In exploring the experiences of developing Guanxi with critical stakeholders in the course of corporate operations within the three ...
    • A study on the economic efficiency of the offshore long line fishery in Khanh Hoa province, Vietnam 

      Cao, Thi Hong Nga (Master thesis; Mastergradsoppgave, 2010-05-17)
      Since the 1990s, Vietnam’s government has made great efforts to develop the offshore fisheries development program. Study on the economic efficiency of the offshore long-line fishery is needed to evaluate and improve the program’s effectiveness. This thesis presents findings based on survey data collected through a representative sample of 37 registered offshore vessels operating in the Vietnam’s ...
    • Technical and scale efficiency of the intensive Tiger shrimp cultivation farms in Binh Dai district - Ben Tre - Viet nam. An application of DEA 

      Cuong, Hoang Van (Master thesis; Mastergradsoppgave, 2009-05-15)
      This thesis is implemented with two main purposes: (1) reviewing the literature on efficiency and DEA methods, (2) applying DEA methods to examine efficiency of the shrimp farms in Binh Dai district, Ben Tre, Vietnam. In thesis, therefore, after related literature is reviewed, a case study of measuring the performance of shrimp farms in the study area is implemented. Interesting findings have been ...
    • Technical efficiency analysis for commercial Black Tiger Prawn (Penaeus monodon) aquaculture farms in Nha Trang city, Vietnam 

      Huy, Dang Hoang Xuan (Master thesis; Mastergradsoppgave, 2009-05-15)
      This study has used minimizing input-oriented CRS DEA model with two output and five input variables which use theory of technical efficiency. It mainly has used Nha Trang‘s data (64 samples) to analysis, data from other areas in Khanh Hoa province (33 samples in Ninh Hoa district, 33 samples in Van Ninh district, and 36 samples in Cam Ranh district) only use to compare to Nha Trang to find the worst ...
    • Technical efficiency of improved extensive shrimp farming in Ca Mau province, Vietnam 

      Tung, Pham Ba Vu (Master thesis; Mastergradsoppgave, 2010-05-16)
      The purpose of this thesis is to measure the mean technical efficiency of improved extensive shrimp farming in Cai Nuoc and Dam Doi districts, Ca Mau Province, Vietnam. Data Envelopment Analysis Input-oriented variable return to scale were used in this thesis and estimating technical super-efficiency was regressed to the pond area, farmer experiences, black tiger shrimp, mud crab stocking density ...
    • Technical efficiency of prawn poly-culture in Tam Giang lagoon, Vietnam 

      Au, Ton Nu Hai (Master thesis; Mastergradsoppgave, 2009-05-15)
      This paper measured the mean technical efficiency of 91 percent in prawn poly-culture (prawn (Peneaus monodon)-rabbitfish (Siganus oramin)-others pattern) farms in Tam Giang lagoon, Vietnam, using an input-oriented VRS data envelopment analysis. The estimated technical super-efficiency was then regressed to the farmer characteristics, extension contacts, stocking density, and production environment ...
    • Technical efficiency of the gillnet fishery in Da Nang, Vietnam : an application of a stochastic production frontier 

      Nguyen, Xuan Truong (Master thesis; Mastergradsoppgave, 2010-05-17)
      This study investigates the level and determinants of technical efficiency for a sample of gilnnet fishing vessels operating in Da Nang in 2009 by using a stochastic production frontier, which involved the simultaneous estimation of a translog stochastic frontier model and a model for vessel-specific technical inefficiencies. Furthermore, the other important determinants of this fleet were also ...
    • Technology adoption and economics in aquaculture in the district of Noakhali, Bangladesh : issues of vulnerabilities and resilience 

      Hasan, Mehedi Mahmudul (Master thesis; Mastergradsoppgave, 2012-05-15)
      The study examined the role of technology to aquaculture farmers vulnerable to climate change and the study also identified common categories of aquaculture practices in the coastal district Noakhali, Bangladesh and the vulnerabilities associated with such aquaculture practices. The study focused on the sustainability of farmers’ livelihood. The study used extensive field visits, interviews with the ...
    • Technology adoption and economics of small-scale fish processing in the Nzema east district of Ghana : the case of smoked fish 

      Allou, Robert (Master thesis; Mastergradsoppgave, 2012-05-15)
      This paper looks into the preservation methods available to the small scale smoked and salted sun-dried fish processor in the Nzema East district of Ghana. The paper also examines the effect of fuel wood performance on the quality of smoked fish in producing the preferred fish texture and taste to meet consumer demand; assess the profitability of small scale smoked fish processing; and compare smoked ...
    • Tourist motivation and activities : a case study of Nha Trang, Vietnam 

      Phan, Thi Kim Lien (Master thesis; Mastergradsoppgave, 2010-05-17)
      The study investigates tourist’s motivation with a segmentation approach in order to give an understanding of the theory of motivation in general and the motivation factors influencing consumer decision making in a tourism context in particular. The segmentation based on motivation, which was supported by a factor-cluster analysis, was carried out on a primary survey of 446 international tourists ...
    • Value based segmentation : a study of wild fish versus farmed fish consumption in Nha Trang 

      Suneth Jayampathi, R.P.S. (Master thesis; Mastergradsoppgave, 2010-05-17)
      The primary purpose of this study was to identify market segments based on personal values, values and lifestyles, environmental concern, fish welfare concern, ethical concern for fish farming and health involvement. A self-administrated questionnaire was conducted on a convenience sample of 209 Vietnamese consumers. It was designed to investigate consumers’ concern for issues used as segmentation ...
    • Value chain analysis of black tiger shrimp culture in Cox'sBazar District, Bangladesh 

      Quader, Mamunul (Master thesis; Mastergradsoppgave, 2012-05-22)
      This research aimed to explore the value chain of Black tiger shrimp in Cox’sbazar district, Bangladesh. Actors involved in the chain are farmers, wholesalers, commission agents and processors were interviewed by different questionnaires. A total sample size of 48 surveyed households were visited and analyzed for this research. Results showed a map of actors, costs and earnings, employment ...
    • The value chain of white leg shrimp exported to the U.S market in Khanh Hoa province, Vietnam 

      Bui Nguyen Phuc, Thien Chuong (Master thesis; Mastergradsoppgave, 2011-06)
      The research aimed to explore the value chain of frozen white leg shrimp exported to the U.S market from Khanh Hoa province, Vietnam. Three objectives were set up, that is, (1) to identify the activities conducted by different actors in the value chain and the corresponding costs and earnings of those activities, (2) to evaluate the distributions of revenue, cost and profit along the chain, and (3) ...
    • Values, attitudes and intention to consume wild fish versus farmed fish in Nha Trang 

      Nelka Rajani, Pemattuge (Master thesis; Mastergradsoppgave, 2010-05-17)
      The primary purpose of this study was to investigate the consumers’ values and the difference in consumption, attitude and intention to consume wild fish versus farmed fish in Vietnam. Second, it aimed to investigate the relationship between values, attitudes and intention to consume wild versus farmed fish by applying value-attitude-behavior model. The measurement scales used here were adapted from ...