Blar i forfatter Mastergradsoppgaver i spansk og latinamerikanske studier "Salazar Zarzosa, Sara Milagros"
-
La creación de la imagen de marca en el lenguaje del márquetin Un estudio comparado de cuatro empresas del sector textil en España y Noruega
Salazar Zarzosa, Sara Milagros (Mastergradsoppgave; Master thesis, 2021-05-12)This master thesis presents an original analysis of how branding is produced through verbal and non-verbal communication in the context of so-called Marketing 4.0, whose main differential properties are the extensive use of digital media and a horizontal distribution on information that privileges the interaction with consumers. Both properties make establishing a brand image more crucial, and make ...