This Master’s research introduces the concept of service co-production with customers in the framework of service-dominant (S-D) logic as a research paradigm in marketing management. The concept of service co-production was integrated into a tourism management setting and researched in application to the hotel industry in Tromsø, Northern Norway. The aim of this Master’s research was to investigate ...

This thesis explores the difference in destination image before and after tourists arrive at the Russian settlement, Barentsburg, in the Norwegian archipelago of Svalbard. Different tourists, who had visited Barentsburg, were the focus of the project. The main concept used throughout this thesis is tourists’ images of the destination. The research that informed this paper also investigated aspects ...

The focus on food as a significant element and topic in tourism and tourists’ experiences has increased. How tourists experience food has changed together with tourists’ motivation and needs. Current findings indicate that tourists seek and expect to find local food experiences while travelling to a new destination. This thesis aims to build knowledge on how food as an element in tourism play a ...

Following the publication of the Brundtland Commission’s Our Common Future Report, the concept of sustainable tourism development became highly influential internationally. Yet, despite the concept being frequently discussed, what exactly it embodies has not been conclusively defined. What is generally agreed upon is, that in order for tourism to fulfill its positive potential, it must be meticulously ...

Festivals represents exciting experiences for us as human beings and have also become important tourist attractions. Aspects that should motivate good cooperaton between these two sectors as tourism provide festivals with audiences and festivals could increase the attractiveness for destinations in a tourism context, which could benefit both parties. In order to investigate the nature of cooperation ...

Offering (or receiving) work in exchange for free accommodation is a service that we have in tourism industry today and it has become a worldwide phenomenon. In such exchanges, helpers come to the hosts’ home and are expected to contribute a pre-agreed amount of time per day (most often four to five hours of work a day) in exchange for lodging and food, which is provided by the hosts. This master ...

Nowadays, with the rapid economic growth in China, Chinese cultural values are changing. More and more, modern cultural values and Western values can be identified alongside Chinese traditional cultural values based on Confucianism. This applies not only to Chinese people’s way of living, but it is also strongly associated with souvenir shopping when Chinese people travel abroad. The major aim of ...

Dark or disaster tourism is a phenomenon in tourism studies, which refers to an interest in travelling to places, which have suffered from natural or human-made disasters. Even though in recent years the study of dark tourism has increased, few efforts have been undertaken to research local communities’ perceptions of dark or disaster tourism. There is a sensitivity to conducting such research, as ...

In recent years, the activity of climbing, with its range of types and styles, has become popular. Up to now, it has been often associated with risk and inaccessibility. Nowadays, this association is changing. The perception of climbing is shifting towards a more accessible, and attractive sport/ activity. This thesis explores the attitude of rock climbers towards nature, specifically, environmental ...

Waitt and Duffy (2010) emphasised the loss of information in tourism research by arguing that a new understanding of knowledge, social power and interconnection between actors and tourism can be uncovered by focusing our attention on the ear and the world of sound. This thesis focuses on the importance of sound and soundscape in Sámi tourism. Inspired by abductive procedures (Alvesson & Sköldberg, ...