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norskBlar i tittel Mastergradsoppgaver i reiseliv og nordlige studier
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Airline Brand Loyalty: A case study involving the three airlines, - SAS, Norwegian and Widerøe
(Master thesis; Mastergradsoppgave, 2014-10-31)1.0 Abstract The general object of this study is to explore the airline brand loyalty. The primary objective of this study is to explore the nature of consumer loyalty and its major determinants with respect to the three airlines - SAS, Norwegian and Widerøe; analyze the data concerning relationships between consumers' attitude, habit, satisfaction and loyalty and identify the differences ... -
Anime in Tourism: An Analysis of Norwegian Anime Enthusiasts’ Motivation for Conducting Anime-Induced Travels to Japan
(Master thesis; Mastergradsoppgave, 2019-05-15)Anime is a part of Japan’s biggest growing markets outside of Japan (JNTO, n.d. a; AJA, 2018). What attracts overseas consumers to watch anime ranges from everything to having coherent and interesting storylines, Japanese culture elements (Thelle, 2009; Yegulalp, 2018) to unique styles and drawings (JNTO, 2011; Yegulalp, 2018). Anime can also be connected to tourism and is more specifically referred ... -
The Art of Performing Sound in Sámi Tourism: Decolonising Sápmi by Sounding Care in Verdde Tourism
(Master thesis; Mastergradsoppgave, 2019-05-15)Waitt and Duffy (2010) emphasised the loss of information in tourism research by arguing that a new understanding of knowledge, social power and interconnection between actors and tourism can be uncovered by focusing our attention on the ear and the world of sound. This thesis focuses on the importance of sound and soundscape in Sámi tourism. Inspired by abductive procedures (Alvesson & Sköldberg, ... -
Årsaker til uønsket turnover i hotell- og serveringsbransjen
(Master thesis; Mastergradsoppgave, 2021-05-23)Reiselivsnæringen er sammensatt av mange ulike bransjer som har til hensikt å skape gode opplevelser for innenlandske og utenlandske gjester. Personalet spiller en stor rolle i leveringen av reiselivsprodukter, og næringen er derfor prisgitt ansatte med god kompetanse. Hotell- og serveringsbransjen har høy uønsket turnover blant de ansatte. Formålet med oppgaven er å få forståelse for og kartlegge ... -
Betydningen av det sosiale liv ombord for cruiseopplevelsen. En studie av hvordan passasjerer på cruiseskip er en del av hverandres opplevelse.
(Master thesis; Mastergradsoppgave, 2013-10-24)Studien har et ønske om å belyse hvordan interaksjon mellom passasjerene er en del av opplevelsen på store cruiseskip. Undersøkelsen søker å utvide begrenset forskning på det sosiale livet ombord og forsøke å argumentere for hvilken betydning det livet har for opplevelsen det er å reise på cruise. Dette leder frem til problemstillingen: Hvordan er interaksjon med fremmede cruisepassasjerer en del ... -
Bærekraftig utvikling av reiselivet i Moskenes kommune
(Master thesis; Mastergradsoppgave, 2021-05-25)Denne oppgaven diskuterer forståelse og arbeidet med bærekraftig reiselivsutvikling i Moskenes kommune i Lofoten fra perspektivet av sentrale reiselivsinteressenter i kommunen. Det lille lokalsamfunnet med sine ca. 1000 faste innbyggere er i høy grad påvirket av den betydelige veksten i turisttrafikken som har utviklet seg i løpet av de siste 10 årene, noe som førte til større behov for bærekraftige ... -
A community-based Tourism Approach for Sensitive Tourist Destinations: The Case of the Elmina Castle and the Community.
(Master thesis; Mastergradsoppgave, 2019-05-15)The historical slave castles and forts along the coast of Ghana presents a touristic experience full of emotions. These sensitive sites attract a number tourist to Ghana bringing revenue for government expenditure. Whereas these sites are owned and run by government, communities within which these sites are located have had poor development due to their isolation from tourism development. The neglect ... -
Cross-border cooperation as a tool for enhancing the international competitiveness of tourism destinations. A case study of the Murmansk region in northwest Russia as a part of the Barents tourism cluster
(Master thesis; Mastergradsoppgave, 2015-10-31)Establishing the multinational tourism cluster in the Barents region should be aimed at achieving sustainable and mutual profits for all participants through their cross-border cooperation on the global arena. The analysis of the competitive profile of the Murmansk region based on secondary sources and a qualitative research among its stakeholders confirms that it would be profitable for the destination ... -
Cross-border cooperation as a tool for enhancing the international competitiveness of tourism destinations. A case study of the Murmansk region in Northwest Russia as a part of the Barents tourism cluster
(Master thesis; Mastergradsoppgave, 2015-10-30)Establishing the multinational tourism cluster in the Barents region should be aimed at achieving sustainable and mutual profits for all participants through their cross-border cooperation on the global arena. The analysis of the competitive profile of the Murmansk region based on secondary sources and a qualitative research among its stakeholders confirms that it would be profitable for the destination ... -
Crossing the Finnmark plateau is an Extraordinary Experience: Important elements that need to be in place for skiers to immerse in the experience
(Master thesis; Mastergradsoppgave, 2021-05-13)Since the 1960s, there has been an increased focus in tourism research related to the study of the phenomenon of tourism experiences. Understanding this phenomenon is of great value to the tourism industry, since it might help tourism providers offer memorable tourism experiences, create positive word of mouth, and generate potential return visitors. To that end, this Master’s thesis reports on a ... -
Cruiseturisme som destinasjonsutvikling i Lofoten : hvordan har lokal tilrettelegging av utfluktstilbud utviklet Lofoten som cruisedestinasjon?
(Master thesis; Mastergradsoppgave, 2014-10-30)Cruiseturisme har økt både internasjonalt og i Norge. Det har også vært økning av cruiseanløp til Nord-Norge. Stadig flere destinasjoner tilrettelegger for cruiseturisme. Skipene har blitt større og cruiseturisme er en form for masseturisme. Cruisenæringen etterspør anløpsdestinasjoner med gode utfluktstilbud, og stadig flere destinasjoner tilrettelegger for cruiseturisme. Mottak av cruiseskip og ... -
Culture and Souvenir Shopping. How do Chinese cultural values play a role in outbound Chinese tourists' souvenir shopping?
(Master thesis; Mastergradsoppgave, 2018-11-01)Nowadays, with the rapid economic growth in China, Chinese cultural values are changing. More and more, modern cultural values and Western values can be identified alongside Chinese traditional cultural values based on Confucianism. This applies not only to Chinese people’s way of living, but it is also strongly associated with souvenir shopping when Chinese people travel abroad. The major aim of ... -
Defining "face" in order to improve Chinese tourists' service satisfaction with respect to visiting Norway
(Master thesis; Mastergradsoppgave, 2016-10-31)Chinese face is an important cultural concept deeply rooted in Chinese society. Face plays a significant role in Chinese peoples’ social interactions. As the Chinese economy grows, there is much opportunity arising from a related growing Chinese outbound tourism market. Subsequently, there is also opportunity for Norwegian tourism personals to explore the Chinese outbound tourism market. By ... -
Destinasjonsledelse for ei bærekraftig framtid. Hvordan ivaretas bærekraftarbeidet på destinasjoner merket som "bærekraftig reisemål"?
(Master thesis; Mastergradsoppgave, 2021-05-25)Reiselivsnæringen er en viktig bidragsyter til verdiskapning for lokalsamfunn. Bærekraftig reiselivsutvikling ligger i dag som et premiss for reiselivsaktiviteten og reiselivet skal være en del av løsningen for å nå klimamålene mot 2030. Gjennom merkeordningen «bærekraftig reisemål» har destinasjonsselskapene en viktig rolle for operasjonalisering av bærekraft på lokalt nivå. Formålet med oppgaven ... -
Destinasjonsselskapenes rolle i samisk reiseliv - Hvordan forløser vi potensialet i samisk reiseliv på dens egne premisser?
(Master thesis; Mastergradsoppgave, 2021-05-24)Utgangspunktet for dette prosjektet er spørsmål om hvordan man forløser potensialet i samisk reiseliv på dens egne premisser. Med bakgrunn i reisemålsutviklingsprosjektene Guovdageaidnu/Kautokeino og Kárášjohka-Porsáŋgu/Karasjok-Porsanger, samt planlagte utviklingsprosjekt i Deatnu/Tana og Unjárga/Nesseby, ser jeg på hvordan Sápmi Næringshage (SNH, etab. 2016) kan bidra til å sikre langsiktige ... -
Destination image formation. Case study of the Lena Pillars nature park
(Master thesis; Mastergradsoppgave, 2022-05-15)Tourism is an industry that entirely depends on the people making decision to choose specific destinations based on different motivations. This research is aimed at investigating the influences that can potentially create a negative effect on the destination image of Lena Pillars Nature Park. It will explore the stages of the destination image within first-time tourists throughout three interviews. ... -
The different types of tourists and their motives when visiting Alaska during the Iditarod.
(Master thesis; Mastergradsoppgave, 2014-09-02)This research investigates the different types of tourists and their motives while visiting Alaska during the Iditarod. According to Getz (2008), sports event tourism has increased over recent years and a clear link between major events, attracting tourists and generating a positive destination image can be seen. In this perspective, the Iditarod is a mix of sporting events and touristic activities ... -
Digital Sámi Culture Narratives in Tourism: Balancing Commercialization, Revitalization, and Sustainability?
(Master thesis; Mastergradsoppgave, 2023-11-14)Previous research has criticized companies and marketing organizations for portraying Sámi culture with a narrative of the pre-modern and the exotic. This qualitative study delves into representations of Sámi culture within the digital realm, examining visual and verbal content on Sámi tourism entrepreneur’s websites. This study’s focus is to investigate Sámi tourism entrepreneurs´ own representations. ... -
Doing the Right Thing in Tourism: a Finnmark Case Study
(Master thesis; Mastergradsoppgave, 2019-05-19)This thesis considers how conflicting ideas of the acceptable and unacceptable in tourism are conceptualised by tourism actors. A flexibly designed, meaning-based case study of a small-scale tourism business in a peripheral area of Finnmark is developed in successive stages. Theoretical consideration is given to tourism’s present meaning(s) relative to past understandings, and how tourism worlds can ... -
The East Coast or the Death. Performing Expedition Tourism on the Greenlandic icecap
(Master thesis; Mastergradsoppgave, 2014-10-31)In 1888 Fridtjof Nansen led the first crossing over Greenland, this was seen as a huge accomplishment and the expedition gain great recognition. Today more than 125 years later we see that people still follows in the historical “footsteps” of polar explorers. Often led by tourism companies who provide various ski expeditions in the polar regions, both in the Arctic and Antarctica. This thesis ...
