Blar i forfatter Mastergradsoppgaver i reiseliv og nordlige studier "Han, Peiyi"
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Culture and Souvenir Shopping. How do Chinese cultural values play a role in outbound Chinese tourists' souvenir shopping?
Han, Peiyi (Master thesis; Mastergradsoppgave, 2018-11-01)Nowadays, with the rapid economic growth in China, Chinese cultural values are changing. More and more, modern cultural values and Western values can be identified alongside Chinese traditional cultural values based on Confucianism. This applies not only to Chinese people’s way of living, but it is also strongly associated with souvenir shopping when Chinese people travel abroad. The major aim of ...