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The different types of tourists and their motives when visiting Alaska during the Iditarod.
(Master thesis; Mastergradsoppgave, 2014-09-02)
This research investigates the different types of tourists and their motives while visiting Alaska during the Iditarod. According to Getz (2008), sports event tourism has increased over recent years and a clear link between major events, attracting tourists and generating a positive destination image can be seen. In this perspective, the Iditarod is a mix of sporting events and touristic activities ...