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Med "galskap" som drivkraft: En studie av mulige suksesskriterier for små naturbaserte reiselivsbedrifter i Finnmark
(Master thesis; Mastergradsoppgave, 2014-06-01)
Denne studien er en studie av mulige suksesskriterier for små naturbaserte bedrifter. En case studie av 4 entreprenører og deres naturbaserte bedrifter i Vest-Finnmark. Studien har to underspørsmål for å utfylle problemstillingen. Studien er å avdekke entreprenørens subjektive suksessfaktorer og entreprenørens oppfattelse av suksess. Næringen er kjent for å bestå av små bedrifter hvor entreprenørene ...
Airline Brand Loyalty: A case study involving the three airlines, - SAS, Norwegian and Widerøe
(Master thesis; Mastergradsoppgave, 2014-10-31)
1.0 Abstract
The general object of this study is to explore the airline brand loyalty. The primary objective of this study is to explore the nature of consumer loyalty and its major determinants with respect to the three airlines - SAS, Norwegian and Widerøe; analyze the data concerning relationships between consumers' attitude, habit, satisfaction and loyalty and identify the differences ...
The Northern Lights Experience - Negotiation strategies
(Master thesis; Mastergradsoppgave, 2014-06-01)
With rapidly increasing tourist numbers, the potential in commercialising the Northern Lights has grown immensely over the last few years, and one can only imagine what possibilities the future holds for professional Northern Lights experience providers.
One of the biggest challenges of the Northern Lights experiences is how to deal with the natural conditions and constraints of this ever ...
Cruiseturisme som destinasjonsutvikling i Lofoten : hvordan har lokal tilrettelegging av utfluktstilbud utviklet Lofoten som cruisedestinasjon?
(Master thesis; Mastergradsoppgave, 2014-10-30)
Cruiseturisme har økt både internasjonalt og i Norge. Det har også vært økning av cruiseanløp til Nord-Norge. Stadig flere destinasjoner tilrettelegger for cruiseturisme. Skipene har blitt større og cruiseturisme er en form for masseturisme. Cruisenæringen etterspør anløpsdestinasjoner med gode utfluktstilbud, og stadig flere destinasjoner tilrettelegger for cruiseturisme. Mottak av cruiseskip og ...
The different types of tourists and their motives when visiting Alaska during the Iditarod.
(Master thesis; Mastergradsoppgave, 2014-09-02)
This research investigates the different types of tourists and their motives while visiting Alaska during the Iditarod. According to Getz (2008), sports event tourism has increased over recent years and a clear link between major events, attracting tourists and generating a positive destination image can be seen. In this perspective, the Iditarod is a mix of sporting events and touristic activities ...
The East Coast or the Death. Performing Expedition Tourism on the Greenlandic icecap
(Master thesis; Mastergradsoppgave, 2014-10-31)
In 1888 Fridtjof Nansen led the first crossing over Greenland, this was seen as a huge accomplishment and the expedition gain great recognition. Today more than 125 years later we see that people still follows in the historical “footsteps” of polar explorers. Often led by tourism companies who provide various ski expeditions in the polar regions, both in the Arctic and Antarctica.
This thesis ...