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Promoting Norway in social media in China: Visit Norway’s co-created storytelling on Sina Weibo
(Master thesis; Mastergradsoppgave, 2021-05-18)
Social media has changed how tourists obtain information about destinations. Utilizing social media provides both opportunities and challenges for the promotion of destinations. In this Master’s thesis, I explored how the Norwegian national destination management organisation (DMO), Visit Norway, promoted Norway as a tourist destination on one of the most popular Chinese social media platforms, Sina ...