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Tourism in the Subarctic and the Baltic Sea regions of Europe
(Journal article; Tidsskriftartikkel; Peer reviewed, 2018)
It is argued that the cultural dimensions of the Arctic and Subarctic have much to offer contemporary tourism, both as sources of new contents in tours and as an important field in tourism research and management training. In Norway, the Euroarctic is marketed to tourists focusing on nature and wildlife. A limited set of branding elements is used: northern lights, ice hotels, dogsledding, “safaris” ...