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Mellom borealisme og orientalisme. Fortellinger og forestillinger om 'de andre' i nordlysturismen
(Journal article; Tidsskriftartikkel; Peer reviewed, 2017)
The article takes as its point of departure a media narrative, relating that Northern Lights tourists from the East are not only visiting the northern areas to experience the celestial phenomenon, as their actual hope is to conceive under the Lights. According to alleged old beliefs in the East, this is supposed to give handsomer, healthier, and more intelligent children. The location of these beliefs ...
Communicating paradox: Uncertainty and the northern lights
(Journal article; Tidsskriftartikkel; Peer reviewed, 2017-08)
While many characteristics of tourism products are well known, relatively little work has explored elements of uncertainty and risk. Little is known about how tourism operators communicate aspects of uncertainty. This qualitative study uses content analysis to explore the language used in promotional material of tour operators and destination management organisations to communicate the unpredictable ...