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Explore consumer’s attitudes and consumption of Norwegian salmon in Beijing
(Master thesis; Mastergradsoppgave, 2009-05-25)
Over the past decade, China has developed to be the fastest growth market of consumption of Norwegian Salmon in Asia. In addition, Beijing that is the capital of China with over 15 million populations provides great demand in seafood consumption. Understanding consumer’s attitude is the first step to explain the consumption. Meanwhile, some factors (e.g. norms, availability, and knowledge) have ...