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Consumer’s attitude and consumption of fish in Dhaka city: influence of perceived risk, trust and knowledge
(Master thesis; Mastergradsoppgave, 2009-06-10)
Fish is the main source of animal protein in Bangladesh. However, no previous studies I am aware of has analyzed or explored consumption and attitude toward fish in Bangladesh. In accordance with several studies in the area of food consumption behavior, this study use the Theory of Planed Behavior (TPB - Ajzen, 1991) a conceptual framework to explore the consumers attitude and consumption of fish ...