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Consumption of salmon. A survey of supermarkets in China
(Master thesis; Mastergradsoppgave, 2003-05-28)
To keep up with the recent trends in consumer demand for salmon product in
supermarkets, an understanding of the relationship between consumption and
variation of lifestyle is needed. The present paper seeks to address this question by
hypothesizing that consumption is strongly influenced by consumers’ sociodemograhic
status, experience of salmon, beliefs with salmon’s attributes and
preference ...