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Storytelling and story staging. Co-creating value in tourism.
(Doctoral thesis; Doktorgradsavhandling, 2014-04-01)
This thesis is about tourism firms as co-creators of value in tourist activities. It will explore how tourism firms communicate, particularly by using storytelling, to enhance co-creation of value with tourists. A central perspective used in this thesis is Service Dominant Logic, a logic that posits that service providers can only co-create value with their customer, not for them (Vargo and Lush ...