| dc.contributor.author | Skare, Roswitha | |
| dc.date.accessioned | 2020-12-07T08:58:24Z | |
| dc.date.available | 2020-12-07T08:58:24Z | |
| dc.date.issued | 2020-08-06 | |
| dc.description.abstract | Scandinavian airlines (SAS) published a video (2:43 minutes long) under the title “What is truly Scandinavian?” on February 11, 2020, on the company’s social media sites. The ad was removed later that day, and a new and shorter version was published the day after. This paper takes a closer look on the video and the reactions on it. By focusing on the official Facebook-page of Scandinavian airlines and a range of documents that were published by SAS and others, the document complex surrounding the film is discussed in terms of connectivity and transformation. | en_US |
| dc.identifier.citation | Skare r. “What is truly Scandinavian?” – A SAS commercial and the document complex surrounding it. The Proceedings from the Annual Meeting of the Document Academy. 2020;7(1) | en_US |
| dc.identifier.cristinID | FRIDAID 1852573 | |
| dc.identifier.doi | https://doi.org/10.35492/docam/7/1/9 | |
| dc.identifier.issn | 2376-8908 | |
| dc.identifier.uri | https://hdl.handle.net/10037/19998 | |
| dc.language.iso | eng | en_US |
| dc.publisher | The Document Academy | en_US |
| dc.relation.journal | The Proceedings from the Annual Meeting of the Document Academy | |
| dc.rights.accessRights | openAccess | en_US |
| dc.rights.holder | Copyright 2020 The Author(s) | en_US |
| dc.subject | VDP::Social science: 200::Library and information science: 320::Documentation science: 325 | en_US |
| dc.subject | VDP::Samfunnsvitenskap: 200::Biblioteks- og informasjonsvitenskap: 320::Dokumentasjonsvitenskap: 325 | en_US |
| dc.title | “What is truly Scandinavian?” – A SAS commercial and the document complex surrounding it | en_US |
| dc.type.version | publishedVersion | en_US |
| dc.type | Journal article | en_US |
| dc.type | Tidsskriftartikkel | en_US |
| dc.type | Peer reviewed | en_US |
English
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