Show simple item record

dc.contributor.authorHoque, Mohammed Ziaul
dc.contributor.authorBashar, Mohammad Abul
dc.contributor.authorAkhter, Farzana
dc.date.accessioned2021-06-24T08:50:16Z
dc.date.available2021-06-24T08:50:16Z
dc.date.issued2021-03-18
dc.description.abstractAquaculture products are presently becoming a crucial part of consumers’ diets. However, asymmetric information regarding farmed fish exposes consumers to ambiguity and often makes them confused. Therefore, this study aims to ascertain the levels of ambiguity tolerance (AT) and confusion avoidance (CA) related to farmed fish and to test if consumers’ AT and CA influence their purchase intent (PI) of such fish. The impact of demographics on consumers’ CA and AT is also explored. The data were obtained through a survey conducted on a randomly selected sample of 1053 households who either purchase and have purchased fish. The collected data were analyzed employing explorative factor analysis, structural equation modeling, and a simple regression model. The study demonstrates that AT had a positive and significant impact on the PI of farmed fish, and also reduced CA. However, the current high level of CA does not influence the PI of farmed fish.en_US
dc.identifier.citationHoque MZ, Bashar, Akhter. Ambiguity tolerance and confusion avoidance in the intent to purchase farmed fish. Journal of Applied Aquaculture. 2021;32(4)en_US
dc.identifier.cristinIDFRIDAID 1899576
dc.identifier.doihttps://doi.org/10.1080/10454438.2021.1872462
dc.identifier.issn1045-4438
dc.identifier.issn1545-0805
dc.identifier.urihttps://hdl.handle.net/10037/21550
dc.language.isoengen_US
dc.publisherTaylor & Francisen_US
dc.relation.journalJournal of Applied Aquaculture
dc.rights.accessRightsopenAccessen_US
dc.rights.holderCopyright 2021 The Author(s)en_US
dc.subjectVDP::Agriculture and fishery disciplines: 900::Fisheries science: 920en_US
dc.subjectVDP::Landbruks- og Fiskerifag: 900::Fiskerifag: 920en_US
dc.titleAmbiguity tolerance and confusion avoidance in the intent to purchase farmed fishen_US
dc.type.versionpublishedVersionen_US
dc.typeJournal articleen_US
dc.typeTidsskriftartikkelen_US
dc.typePeer revieweden_US


File(s) in this item

Thumbnail

This item appears in the following collection(s)

Show simple item record