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dc.contributor.authorFrantsvåg, Jan Erik
dc.date.accessioned2010-03-16T13:40:24Z
dc.date.available2010-03-16T13:40:24Z
dc.date.issued2010-03-01
dc.description.abstractIn a number of articles or books, advertising is pointed to as a possible way of financing open access (OA) journals. Very little work seems to have been done on finding out how advertising actually functions as a source of financing for OA journals. A survey was carried out to explore the field, both why journals did not employ advertising, and how advertising was employed. The findings show little uptake of advertising among OA journals, and indicate that there is a lack of understanding of how advertising could best be employed.en
dc.format.extent109076 bytes
dc.format.mimetypeapplication/pdf
dc.identifier.citationFirst Monday, Volume 15 Number 3 (1 March 2010)en
dc.identifier.cristinIDFRIDAID 520863
dc.identifier.doi10.5210/fm.v15i3.2777
dc.identifier.issn1396-0466
dc.identifier.urihttps://hdl.handle.net/10037/2435
dc.identifier.urnURN:NBN:no-uit_munin_2185
dc.language.isoengen
dc.publisherFirst Mondayen
dc.rights.accessRightsopenAccess
dc.subjectVDP::Social science: 200::Library and information science: 320en
dc.subjectforretningsmodelleren
dc.subjectOpen Accessen
dc.subjectvitenskapelig publiseringen
dc.subjectVDP::Samfunnsvitenskap: 200::Biblioteks- og informasjonsvitenskap: 320en
dc.titleThe role of advertising in financing open access journalsen
dc.typeJournal articleen
dc.typeTidsskriftartikkelen
dc.typePeer revieweden


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