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dc.contributor.authorLegate, Nicole
dc.contributor.authorNguyen, Thuy-vy
dc.contributor.authorWeinstein, Netta
dc.contributor.authorLund, Maria Louise
dc.contributor.authorKlevjer, Kristoffer
dc.contributor.authorKunst, Jonas R.
dc.contributor.authorPfuhl, Gerit
dc.contributor.authorSchei, Vidar
dc.contributor.authorKorbmacher, Max
dc.contributor.authorTamnes, Christian Krog
dc.contributor.authorBundt, Carsten
dc.contributor.authorAskelund, Adrian Dahl
dc.date.accessioned2023-01-18T11:45:36Z
dc.date.available2023-01-18T11:45:36Z
dc.date.issued2022-05-27
dc.description.abstractFinding communication strategies that effectively motivate social distancing continues to be a global public health priority during the COVID-19 pandemic. This cross-country, preregistered experiment (n = 25,718 from 89 countries) tested hypotheses concerning generalizable positive and negative outcomes of social distancing messages that promoted personal agency and reflective choices (i.e., an autonomy-supportive message) or were restrictive and shaming (i.e., a controlling message) compared with no message at all. Results partially supported experimental hypotheses in that the controlling message increased controlled motivation (a poorly internalized form of motivation relying on shame, guilt, and fear of social consequences) relative to no message. On the other hand, the autonomy-supportive message lowered feelings of defiance compared with the controlling message, but the controlling message did not differ from receiving no message at all. Unexpectedly, messages did not influence autonomous motivation (a highly internalized form of motivation relying on one’s core values) or behavioral intentions. Results supported hypothesized associations between people’s existing autonomous and controlled motivations and self-reported behavioral intentions to engage in social distancing. Controlled motivation was associated with more defiance and less long-term behavioral intention to engage in social distancing, whereas autonomous motivation was associated with less defiance and more short- and long-term intentions to social distance. Overall, this work highlights the potential harm of using shaming and pressuring language in public health communication, with implications for the current and future global health challenges.en_US
dc.description.sponsorshipEC/H2020en_US
dc.identifier.citationLegate, Nguyen, Weinstein, Lund, Klevjer, Kunst, Pfuhl, Schei, Korbmacher, Tamnes, Bundt C, Bundt C, Askelund AD. A global experiment on motivating social distancing during the COVID-19 pandemic. Proceedings of the National Academy of Sciences of the United States of America. 2022;119(22)en_US
dc.identifier.cristinIDFRIDAID 2054174
dc.identifier.doi10.1073/pnas.2111091119
dc.identifier.issn0027-8424
dc.identifier.issn1091-6490
dc.identifier.urihttps://hdl.handle.net/10037/28298
dc.language.isoengen_US
dc.publisherNational Academy of Sciencesen_US
dc.relation.journalProceedings of the National Academy of Sciences of the United States of America
dc.relation.projectIDNorges forskningsråd: 323951en_US
dc.relation.projectIDNorges forskningsråd: 288083en_US
dc.relation.projectIDNorges forskningsråd: 223273en_US
dc.relation.projectIDinfo:eu-repo/grantAgreement/EC/H2020/769595/Norway/Control of impulsive action/Ctrl-ImpAct/en_US
dc.rights.accessRightsopenAccessen_US
dc.rights.holderCopyright 2022 The Author(s)en_US
dc.rights.urihttps://creativecommons.org/licenses/by/4.0en_US
dc.rightsAttribution 4.0 International (CC BY 4.0)en_US
dc.titleA global experiment on motivating social distancing during the COVID-19 pandemicen_US
dc.type.versionpublishedVersionen_US
dc.typeJournal articleen_US
dc.typeTidsskriftartikkelen_US
dc.typePeer revieweden_US


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Attribution 4.0 International (CC BY 4.0)
Med mindre det står noe annet, er denne innførselens lisens beskrevet som Attribution 4.0 International (CC BY 4.0)