Event planning: Crafting the perfect Chale Wote Street Art Festival atmosphere; How event planners are making a memorable event

Abstract

The thesis centers around the planning of an art festival known in Ghana known as Chale Wote Street Art Festival hosted every year in August in the Jamestown community, The objective of this study was to understand and explore how event planners of the Chale Wote Street Art Festival can create and host it continuously even with the economic challenges that affect the everyday lives of organisations, people and ever-changing tourist needs. The study used the Event Management Body of Knowledge ‘EMBOK’; A framework that consists of a variety of facets that represents the fundamentals of events management. (Silvers 2007), as the model on which the study was based, this model shows how an overall event is planned and hosted. The thesis used the qualitative research approach as its research design, it used the snowballing sampling method and the convenience sampling methods to draw put a sample size of 10 tourists and 1 event organizer for the data collection. The data collection method was through, interviews, whiles data was analyzed using content analysis and Microsoft Excel 2021. With the analysis, conclusions and recommendations drawn based on the theories from the EMBOK model, the study found that event planners can continuously host the event due to the combination of stakeholders and the support of the community over the years.