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dc.contributor.authorOlsen, Kjell
dc.contributor.authorPashkevich, Albina
dc.date.accessioned2023-08-24T08:33:09Z
dc.date.available2023-08-24T08:33:09Z
dc.date.issued2023-05-26
dc.description.abstractIndigenous peoples’ right to control representations of their own culture and heritage is unquestionable, but in the case of tourism activities other stakeholders’ understandings come into play. The nation-state is still an important organizational foundation for tourism. For the Indigenous Sámi people, who are located in four different nation-states, national destination management organizations (DMOs) have a crucial role in how their culture and traditions are represented. The current study examines the content of Visit Norway and Visit Sweden’s visual marketing of indigenous Sámi tourism products. Using content analysis to sort electronic images and related texts, categories distinguishing natural, human, and other types of relevant symbols were created. The marketing strategies of both countries reinforce the traditional connection of the Sámi people to nature and their reindeer. Visit Sweden uses a distinct notion of what we call the artification of the Sámi, where young female artists contribute to the modern image of this indigenous people. Visit Norway continues to use more stereotypical representations of the Sámi, with a focus on colourful outfits and traditional buildings. Thus, tourism marketing continues to reinforce simplified images of the indigenous populations of the Arctic and their relation to the nation-state.en_US
dc.identifier.citationOlsen KOK, Pashkevich A. Selling the indigenous in Nordic welfare states: examples from Norway and Sweden. Current Issues in Tourism. 2023en_US
dc.identifier.cristinIDFRIDAID 2150645
dc.identifier.doi10.1080/13683500.2023.2217352
dc.identifier.issn1368-3500
dc.identifier.issn1747-7603
dc.identifier.urihttps://hdl.handle.net/10037/30307
dc.language.isoengen_US
dc.publisherTaylor & Francisen_US
dc.relation.journalCurrent Issues in Tourism
dc.rights.accessRightsopenAccessen_US
dc.rights.holderCopyright 2023 The Author(s)en_US
dc.rights.urihttps://creativecommons.org/licenses/by/4.0en_US
dc.rightsAttribution 4.0 International (CC BY 4.0)en_US
dc.titleSelling the indigenous in Nordic welfare states: examples from Norway and Swedenen_US
dc.type.versionpublishedVersionen_US
dc.typeJournal articleen_US
dc.typeTidsskriftartikkelen_US
dc.typePeer revieweden_US


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Attribution 4.0 International (CC BY 4.0)
Med mindre det står noe annet, er denne innførselens lisens beskrevet som Attribution 4.0 International (CC BY 4.0)