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dc.contributor.authorSkaalsvik, Hugo
dc.contributor.authorOlsen, Bjørn
dc.date.accessioned2023-09-18T08:28:08Z
dc.date.available2023-09-18T08:28:08Z
dc.date.issued2014-10-21
dc.description.abstractThis paper suggests and discusses a set of components which, the authors argue, will impact innovative brand leadership performance at the level of an individual service enterprise. The research design represents a holistic and systemic perspective to service branding and the methodology employed is conceptual desk research. A systemic model is suggested which depicts five influential components of innovative brand leadership performance. The components are termed as ‘a service centric view’, ‘a customer centric view’, ‘a service employee centric view’, ‘an organizing centric view’ and “a knowledge centric view’. The paper contributes to existing knowledge of services branding by showing how innovative brand leadership may be obtained at the level of an individual service enterprise.en_US
dc.descriptionSource at <a href=https://www.businessperspectives.org/index.php/journals/problems-and-perspectives-in-management/issue-43/service-branding-the-role-of-innovative-brand-leadership>https://www.businessperspectives.org/index.php/journals/problems-and-perspectives-in-management/issue-43/service-branding-the-role-of-innovative-brand-leadership</a>.en_US
dc.identifier.citationSkaalsvik H, Olsen B. Service branding: the role of innovative brand leadership. Problems and Perspectives in Management. 2014;12(4):55-66en_US
dc.identifier.cristinIDFRIDAID 1224847
dc.identifier.issn1727-7051
dc.identifier.issn1810-5467
dc.identifier.urihttps://hdl.handle.net/10037/31051
dc.language.isoengen_US
dc.publisherLimited Liability Company “Consulting Publishing Company “Business Perspectives”en_US
dc.relation.journalProblems and Perspectives in Management
dc.relation.urihttps://www.businessperspectives.org/index.php/journals/problems-and-perspectives-in-management/issue-43/service-branding-the-role-of-innovative-brand-leadership
dc.rights.accessRightsopenAccessen_US
dc.rights.holderCopyright 2014 The Author(s)en_US
dc.rights.urihttps://creativecommons.org/licenses/by/4.0en_US
dc.rightsAttribution 4.0 International (CC BY 4.0)en_US
dc.titleService branding: the role of innovative brand leadershipen_US
dc.type.versionpublishedVersionen_US
dc.typeJournal articleen_US
dc.typeTidsskriftartikkelen_US
dc.typePeer revieweden_US


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Attribution 4.0 International (CC BY 4.0)
Except where otherwise noted, this item's license is described as Attribution 4.0 International (CC BY 4.0)