Commercialization of the business Pet Paradis. A case study based on the idea of the pet center with full specter of the services for the pet owners and people who cannot have a pet

Abstract

This master thesis is written in order to describe the commercialization of the business “Pet Paradis”. The idea of Pet Paradis came to me after seeing a website about Cat cafes in different places of the world. I always loved animals and cannot imagine my life without them. The subject of the thesis is how to make a profitable company and business by combining needs of two groups of customers: pet owners and non-pet owners. Where the first group has a need to find the best possible place for letting their animals stay during their absence, the second group has a need to care of animals even when they don’t own an animal themselves. The drive of both groups to fulfill their need and the willingness to pay for this makes the business model profitable. The first group, pet owners, contributes by paying for the stay of the pet, while the second group pays for the visiting and taking care of animals. This thesis analyzes, evaluates and builds the basis for a successful business can be created by a hotel and club for pets which is far beyond a simple dog or cat pension.