Denne masteravhandlingen ser på hvilke KPI'er som er i bruk blant et lite utvalg norske bedrifter som driver innenfor B2B. Den ser også på hva slags effekt bruk av disse KPI'ene har på bedriftenes digitale markedsføringsstrategi

Det sentrale temaet i denne oppgaven er bærekraft. Utgangspunktet for operasjonalisering av begrepet bærekraft er REKO, en grasrotbevegelse der lokalmat blir solgt direkte fra bonden til kunden gjennom Facebook. Dette studiet har til hensikt å synliggjøre hvordan REKO ivaretar bærekraft gjennom å besvare problemstillingen: Hvordan ivaretar REKO bærekraft? Formålet med oppgaven er å bidra til at REKO ...

Oral tongue squamous cell carcinoma (OTSCC) is one of the most common cancers worldwide and is characterized by early metastasis and poor prognosis. Recently, we reported that extracellular interleukin-17F (IL-17F) correlates with better disease-specific survival in OTSCC patients and has promising anticancer effects in vitro. Vasculogenic mimicry (VM) is the formation of an alternative vasculogenic ...

<i>Introduction</i> - Maternal alloimmunization against human platelet antigen (HPA)-1a has been implied to mediate both reduced birth weight and chronic placental inflammation. Fetal growth restriction is associated with different types of chronic inflammation in the placenta, mainly chronic histiocytic intervillositis and chronic villitis. The aim of this prospective study was to do a systematic ...

Reciprocal communication between the malignant and non-malignant cellular elements in tumors is essential for cancer sustainability and plays an important role in the response of cancers to treatments. Some of this cellular crosstalk takes place via secretion of vesicles that are actively released into the extracellular space by most cell types in tumors. Recent studies have demonstrated radiation-induced ...

<i>Introduction</i>: To date, no study has compared anaerobic capacity (AnC) estimates computed with the maximal accumulated oxygen deficit (MAOD) method and the gross energy cost (GEC) method applied to treadmill running exercise.<br><br> <i>Purpose</i>: Four different models for estimating anaerobic energy supply during treadmill running exercise were compared.<br><br> <i>Methods</i>: Fifteen ...

The use of unmanned aerial vehicle (UAV)-mounted radar for obtaining snowpack parameters has seen considerable advances over recent years. However, a robust method of snow density estimation still needs further development. The objective of this work is to develop a method to reliably and remotely estimate snow water equivalent (SWE) using UAV-mounted radar and to perform initial field experiments. ...

Cellular phenotype plasticity between the epithelial and mesenchymal states has been linked to metastasis and heterogeneous responses to cancer therapy, and remains a challenge for the treatment of triple-negative breast cancer (TNBC). Here, we used isogenic human breast epithelial cell lines, D492 and D492M, representing the epithelial and mesenchymal phenotypes, respectively. We employed a CRISPR-Cas9 ...

Recent studies suggest that choice behavior in reinforcement learning tasks is shaped by the level of outcome controllability. In particular, Pavlovian bias (PB) seems to be enhanced under low levels of control, manifesting in approach tendencies toward rewards and response inhibition when facing potential losses. The medial prefrontal cortex (mPFC) has been implicated both in evaluating outcome ...

There has been a lack of studies on bullying in non-western low-income and middle-income countries. This study reported the prevalence of traditional victimization, cybervictimization, and the combination of these, in 13 European and Asian countries, and explored how psychiatric symptoms were associated with victimization. The data for this cross-sectional, school-based study of 21,688 adolescents ...