Show simple item record

dc.contributor.authorTafesse, Wondwesen
dc.contributor.authorSkallerud, Kåre
dc.date.accessioned2017-03-29T13:32:44Z
dc.date.available2017-03-29T13:32:44Z
dc.date.issued2016-11-23
dc.description.abstractThe trade show marketing literature has been growing over the past decades, attracting a steady stream of research and journal publications. However, this body of research has not been subject to a systematic literature review. Accordingly, the purpose of this article is to provide a systematic review of the trade show marketing literature with the aim of delineating its current state, trends, gaps and inconsistencies. To this end, multiple electronic databases were searched and 91 trade show articles published in 24 marketing journals were extracted. The extracted articles were carefully analyzed with the help of a comprehensive classification framework focusing on broad thematic, theoretical and methodological dimensions. The findings revealed that: (a) trade show research is marked by inconsistencies that concern core thematic issues, such as trade show participation modes, trade show activity stages and trade show performance; (b) trade show research is atheoretical for the most part, but has become increasingly theory oriented in recent years; and (c) trade show research is heavily dependent on a combination of cross-sectional designs and surveys, with limited application of other designs and data collection approaches. Building on these findings, the review proposes an extensive research agenda to help move the trade show marketing literature forward.en_US
dc.descriptionAccepted manuscript version. Published version at <a href=http://doi.org/10.1016/j.indmarman.2016.11.001>http://doi.org/10.1016/j.indmarman.2016.11.001</a>. License <a href=http://creativecommons.org/licenses/by-nc-nd/4.0/>CC BY-NC-ND 4.0</a>.en_US
dc.identifier.citationTafesse WT, Skallerud KS. A systematic review of the trade show marketing literature: 1980–2014. Industrial Marketing Management. 2016:1-13en_US
dc.identifier.cristinIDFRIDAID 1404697
dc.identifier.doi10.1016/j.indmarman.2016.11.001
dc.identifier.issn0019-8501
dc.identifier.issn1873-2062
dc.identifier.urihttps://hdl.handle.net/10037/10890
dc.language.isoengen_US
dc.publisherElsevieren_US
dc.relation.journalIndustrial Marketing Management
dc.rights.accessRightsopenAccessen_US
dc.subjectTrade showen_US
dc.subjectTrade fairen_US
dc.subjectExhibitionen_US
dc.subjectB2B marketingen_US
dc.subjectLiterature reviewen_US
dc.subjectVDP::Social science: 200::Economics: 210en_US
dc.titleA systematic review of the trade show marketing literature: 1980–2014en_US
dc.typeJournal articleen_US
dc.typeTidsskriftartikkelen_US
dc.typePeer revieweden_US


File(s) in this item

Thumbnail

This item appears in the following collection(s)

Show simple item record