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dc.contributor.authorHoque, Mohammed Ziaul
dc.contributor.authorAlam, Nurul Md.
dc.contributor.authorNahid, Kulsuma Akter
dc.date.accessioned2018-10-24T11:40:32Z
dc.date.available2018-10-24T11:40:32Z
dc.date.issued2018-09-07
dc.description.abstractThis study is based on the influence of consumers’ health consciousness (HC), perceived knowledge (PK) and beliefs affecting the attitude and purchase intent (PI) of the consumers. The outcome of this study is obtained through an exclusive survey conducted on a randomly selected sample of 712 households who purchase liquid milk (LM) in the cities of Dhaka and Chittagong in Bangladesh. A structured questionnaire is used to interview these participants to obtain data which are analysed employing descriptive statistics, Confirmatory Factor Analysis, and Structural Equation Modelling. The results of the analyses corroborate that consumers’ health consciousness has a positive impact on perceived knowledge, belief, and attitude, but not on purchase intent. In addition, belief affects both the attitude and PI positively. Although consumers’ perceived knowledge is too low to constitute their attitude towards LM, it has a positive, significant impact on the PI. The results also reveal that more than a third of the respondents consume LM several times per month, followed by more than a quarter of the sampled respondents who consume LM several times per week, and these consumption patterns have a positive and significant influence on the PI. Moreover, the monthly income of the family, age, and labelling preference are significantly correlated with PI.en_US
dc.descriptionSource at <a href=https://doi.org/10.3390/foods7090150>https://doi.org/10.3390/foods7090150 </a>.en_US
dc.identifier.citationHoque, M. Z., Alam, M. N. & Nahid, K. A. (2018). Health Consciousness and Its Effect on Perceived Knowledge, and Belief in the Purchase Intent of Liquid Milk: Consumer Insights from an Emerging Market. Foods (Basel, Switzerland), 7(9), 150. doi:10.3390/foods7090150.en_US
dc.identifier.cristinIDFRIDAID 1607611
dc.identifier.doi10.3390/foods7090150
dc.identifier.issn2304-8158
dc.identifier.urihttps://hdl.handle.net/10037/14030
dc.language.isoengen_US
dc.publisherMDPIen_US
dc.relation.journalFoods
dc.rights.accessRightsopenAccessen_US
dc.subjectVDP::Social science: 200::Economics: 210::Economics: 212en_US
dc.subjectVDP::Samfunnsvitenskap: 200::Økonomi: 210::Samfunnsøkonomi: 212en_US
dc.subjectVDP::Agriculture and fishery disciplines: 900::Agriculture disciplines: 910::Other agricultural disciplines: 919en_US
dc.subjectVDP::Landbruks- og Fiskerifag: 900::Landbruksfag: 910::Andre landbruksfag: 919en_US
dc.subjectHealth consciousnessen_US
dc.subjectKnowledgeen_US
dc.subjectBeliefen_US
dc.subjectLiquid milken_US
dc.subjectPurchase intenten_US
dc.subjectEmerging marketen_US
dc.subjectBangladeshen_US
dc.titleHealth Consciousness and Its Effect on Perceived Knowledge, and Belief in the Purchase Intent of Liquid Milk: Consumer Insights from an Emerging Marketen_US
dc.typeJournal articleen_US
dc.typeTidsskriftartikkelen_US
dc.typePeer revieweden_US


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