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dc.contributor.authorSandorf, Erlend Dancke
dc.contributor.authorCampbell, Danny
dc.contributor.authorHanley, Nick
dc.date.accessioned2018-11-14T13:07:23Z
dc.date.available2018-11-14T13:07:23Z
dc.date.issued2016-09-22
dc.description.abstractWe seek to disentangle the effect of knowledge about an environmental good on respondents' propensity to ignore one or more attributes on the choice cards in a discrete choice experiment eliciting people's preferences for increased protection of cold-water corals in Norway. We hypothesize that a respondent's level of knowledge influences the degree to which she ignores attributes. Respondents participated in a quiz on cold-water coral prior to the valuation task and we use the result of the quiz as an ex-ante measure of their knowledge. Our results suggests that a high level of knowledge, measured by a high quiz score, is associated with higher probabilities of attendance to the three non-cost attributes, although this effect is only significant for one of them. A higher quiz score is also associated with a significantly lower probability of attending to the cost attribute. Furthermore, although being told your score has mixed directional effects on attribute non-attendance, it does not significantly affect the probability of attending to any of the attributes. Finally, allowing for attribute non-attendance leads to substantially lower conditional willingness-to-pay estimates. This highlights the importance of measuring how much people know about the goods over which they are choosing, and underlines that more research is needed to understand how information influences the degree to which respondents ignore attributes.We seek to disentangle the effect of knowledge about an environmental good on respondents' propensity to ignore one or more attributes on the choice cards in a discrete choice experiment eliciting people's preferences for increased protection of cold-water corals in Norway. We hypothesize that a respondent's level of knowledge influences the degree to which she ignores attributes. Respondents participated in a quiz on cold-water coral prior to the valuation task and we use the result of the quiz as an ex-ante measure of their knowledge. Our results suggests that a high level of knowledge, measured by a high quiz score, is associated with higher probabilities of attendance to the three non-cost attributes, although this effect is only significant for one of them. A higher quiz score is also associated with a significantly lower probability of attending to the cost attribute. Furthermore, although being told your score has mixed directional effects on attribute non-attendance, it does not significantly affect the probability of attending to any of the attributes. Finally, allowing for attribute non-attendance leads to substantially lower conditional willingness-to-pay estimates. This highlights the importance of measuring how much people know about the goods over which they are choosing, and underlines that more research is needed to understand how information influences the degree to which respondents ignore attributes.en_US
dc.identifier.citationSandorf, E.D., Campbell, D. and Hanley, N. (2017). Disentangling the influence of knowledge on attribute non-attendance. <i>Journal of Choice Modeling</i>, 24, 36-50. <a href=https://doi.org/10.1016/j.jocm.2016.09.003>https://doi.org/10.1016/j.jocm.2016.09.003</a>en_US
dc.identifier.cristinIDFRIDAID 1513446
dc.identifier.doi10.1016/j.jocm.2016.09.003
dc.identifier.issn1755-5345
dc.identifier.urihttps://hdl.handle.net/10037/14168
dc.language.isoengen_US
dc.relation.journalJournal of Choice Modeling
dc.relation.projectIDScottish Funding Council, Grant no. HR09011en_US
dc.relation.projectIDinfo:eu-repo/grantAgreement/RCN/HAVKYST/216485/Norway/Habitat-fisheries interactions - Valuation and Bioeconomic modelling of Cold Water Coral//en_US
dc.relation.projectIDinfo:eu-repo/grantAgreement/RCN/MARINFORSK/216485/Norway/Habitat-fisheries interactions - Valuation and Bioeconomic modelling of Cold Water Coral//en
dc.rights.accessRightsopenAccessen_US
dc.titleDisentangling the influence of knowledge on attribute non-attendanceen_US
dc.typeJournal articleen_US
dc.typeTidsskriftartikkelno


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