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dc.contributor.authorHoque, Mohammed Ziaul
dc.contributor.authorXie, Jinghua
dc.contributor.authorNazneen, Suraiya
dc.date.accessioned2018-12-10T10:17:25Z
dc.date.available2018-12-10T10:17:25Z
dc.date.issued2018-08-02
dc.description.abstract<p><i>Purpose</i>: The purpose of this paper is to examine the influences of consumer perceptions of labelled information and sensory attributes on consumers’ intention to buy fresh milk.</p> <p><i>Design/methodology/approach</i>: An experiment was conducted on 117 consumers in a lab at a university. After closely inspecting the labels’ information and tasting two types of milk, participants were asked to fill in a questionnaire, using the direct interview method. Exploratory factor analysis, confirmatory factor analysis and structural equation modelling were applied to analyse the data.</p> <p><i>Findings</i>: The results show that products’ labelled information and the sensory perceptions increase the buying intention of both ultra-high temperature treated fresh milk (UFM) and pasteurised fresh milk (PFM). The sensory perceptions of PFM can mediate the relationship between products’ labels and consumer buying intentions, but this relationship is not true for UFM. According to our results, nutritional facts and taking responsibility for one’s health are the keys to fresh milk commercialisation in terms of higher relative weights and commonness.</p> <p><i>Originality/value</i>: Although the sensory aspects of milk have been rigorously evaluated in the food science literature, to the best of the authors’ knowledge, few studies have focussed on the sensory perceptions of fresh milk incorporating process categories (UFM and PFM) and their mediating effect between labelled information and buying intention in the social sciences. The study is pioneering in that it investigates the perceptions of sensory attributes affecting consumer purchasing decisions for fresh milk in an emerging market.</p>en_US
dc.descriptionAccepted manuscript version. Published version available at <a href=https://doi.org/10.1108/SAJBS-02-2018-0021> https://doi.org/10.1108/SAJBS-02-2018-0021</a>.en_US
dc.identifier.citationHoque, M.Z., Xie, J. & Nazneen, S. (2018). Effect of labelled information and sensory attributes on consumers' intention to purchase milk. <i>South Asian Journal of Business Studies</i>, 7(3), 265-286. https://doi.org/10.1108/SAJBS-02-2018-0021en_US
dc.identifier.cristinIDFRIDAID 1611932
dc.identifier.doi10.1108/SAJBS-02-2018-0021
dc.identifier.issn2398-628X
dc.identifier.urihttps://hdl.handle.net/10037/14306
dc.language.isoengen_US
dc.publisherEmeralden_US
dc.relation.journalSouth Asian Journal of Business Studies
dc.rights.accessRightsopenAccessen_US
dc.subjectVDP::Social science: 200::Economics: 210en_US
dc.subjectVDP::Samfunnsvitenskap: 200::Økonomi: 210en_US
dc.subjectLabelled informationen_US
dc.subjectSensory attributesen_US
dc.subjectBuying intentionen_US
dc.subjectFresh milken_US
dc.subjectBangladeshen_US
dc.titleEffect of labelled information and sensory attributes on consumers' intention to purchase milken_US
dc.typeJournal articleen_US
dc.typeTidsskriftartikkelen_US
dc.typePeer revieweden_US


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