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dc.contributor.advisorBrattli, Tore
dc.contributor.authorMohammad, Haydar Jasem
dc.date.accessioned2019-11-05T09:48:41Z
dc.date.available2019-11-05T09:48:41Z
dc.date.issued2019-09-16
dc.description.abstractThis paper investigates the privacy awareness of a group of Norwegian Google users and their understanding of the personal data Google amasses from them. The study also investigates the trade-off between Google services and privacy. A convergent/mixed design method is used in survey research, where qualitative and quantitative data is collected at the same time. For this purpose, a semi-structured questionnaire was distributed. The study shows that Norwegian Google users are aware about the privacy implications of using Google, however, a significant number of them did not take stapes to protect their privacy, such as changing default privacy settings in their Google accounts. The sample shows familiarity with some of the types of personal data Google amasses and unfamiliarity with other types of personal data collected both with and without their consent, or without them noticing. The study shows Norwegian users generally do not feel they are exploited by Google, they appreciate the usefulness of Google’s services, despite the harsh critics on Google’s privacy practices.en_US
dc.identifier.urihttps://hdl.handle.net/10037/16606
dc.language.isoengen_US
dc.publisherUiT Norges arktiske universiteten_US
dc.publisherUiT The Arctic University of Norwayen_US
dc.rights.accessRightsopenAccessen_US
dc.rights.holderCopyright 2019 The Author(s)
dc.rights.urihttps://creativecommons.org/licenses/by-nc-sa/4.0en_US
dc.rightsAttribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0)en_US
dc.subject.courseIDMDV-3950
dc.subjectVDP::Social science: 200::Media science and journalism: 310en_US
dc.subjectVDP::Samfunnsvitenskap: 200::Medievitenskap og journalistikk: 310en_US
dc.titleGoogle or privacy, the inevitable trade-offen_US
dc.typeMaster thesisen_US
dc.typeMastergradsoppgaveen_US


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Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0)
Except where otherwise noted, this item's license is described as Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0)