Norwegian cod by-products in the Chinese market

Abstract

This thesis is dedicated to studying the main factors which could affect Norwegian cod by-products in the Chinese market. Norway has been recognized as one of the biggest seafood countries in the world while China shows a preference towards Norwegian seafood. And due to the relationship has been better in the past few years between these two countries, it is worthy to discuss Norwegian seafood business situation in China. The study is focus on Norwegian cod by-products through a Norwegian seafood company as a study case. The theory of entry mode selection, drivers of success are the main perspectives. Together with PEST and SWOT analysis result, the thesis shows the factors which affect establishing Norwegian cod by-products in China.