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dc.contributor.advisorJæger, Kari
dc.contributor.authorLanghelle, Ingrid Birknes
dc.date.accessioned2020-06-30T12:58:48Z
dc.date.available2020-06-30T12:58:48Z
dc.date.issued2020-06-01
dc.description.abstractThis thesis explores the topic of motivation and what motivates tourists to travel. The specific focus is on Alta, why people travel there and what motivates them to pick different travel experiences within the destination. NordNorsk Reiseliv’s Travel Styles have been used as a framework for this investigation and this thesis also explores the usefulness of this kind of categorisation of tourist. Data collected from two popular tourism companies in Alta is weighed against the theory relating to tourist motivation and typologies in general. The usefulness of the Travel Styles are explored, alongside the reasons people make the choices that they make, both in terms of travel destination and experiences. The aim is to gain a better understanding of the tourists that travel to Alta and test an important tool that is being implemented in the tourism industry across Northern Norway. The results show that while the Travel Styles can be useful for certain purposes, as is the case with many other typologies, they fail to grasp the complexity of why people travel. The reasons people make the choices that they do is layered and these layers are some of the things that are being detailed in the findings.en_US
dc.description.abstractKeywords: Motivation, Travel Styles, Alta, Typologies, Winter tourism.en_US
dc.identifier.urihttps://hdl.handle.net/10037/18720
dc.language.isoengen_US
dc.publisherUiT The Arctic University of Norwayen_US
dc.publisherUiT Norges arktiske universiteten_US
dc.rights.accessRightsopenAccessen_US
dc.rights.holderCopyright 2020 The Author(s)
dc.rights.urihttps://creativecommons.org/licenses/by-nc-sa/4.0en_US
dc.rightsAttribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0)en_US
dc.subject.courseIDREI-3020
dc.subjectTourismen_US
dc.subjectVDP::Social science: 200::Sociology: 220en_US
dc.subjectVDP::Samfunnsvitenskap: 200::Sosiologi: 220en_US
dc.titleSearching for Motivation. An exploration of why tourists travel to Alta, guided by NordNorsk Reiseliv’s Travel Styles.en_US
dc.typeMaster thesisen_US
dc.typeMastergradsoppgaveen_US


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Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0)
Except where otherwise noted, this item's license is described as Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0)