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dc.contributor.authorBui, Bich Xuân
dc.date.accessioned2020-11-20T14:07:37Z
dc.date.available2020-11-20T14:07:37Z
dc.date.issued2020-11-01
dc.description.abstractProduct labelling with eco-certifications is market-based incentive tool for sustainable aquaculture, thus mitigating negative environmental impacts. The aims of this study are to investigate: i) whether consumers prefer eco-labelled (eco-certified) shrimps over conventional (non-certified) shrimp; and ii) whether consumers prefer specific eco-label (eco-certification logo) over others. The study used a discrete choice experiment method and the structured interviews with 353 consumers in Khanh Hoa province and Ho Chi Minh city, Vietnam. The results show that a majority of consumers prefer shrimp product. They place higher value on eco-labelled shrimps compared to conventional shrimp. Despite the heterogeneity in preference for eco-labelled shrimp products, highest premium is recorded for farmed shrimp labelled with ASC logo – a third-party certification. Meanwhile, the shrimp labelled with VietG.A.P logo, Vietnamese government certification, has lowest premium. Consumers, who believe that the contribution of individual actions is significant for better aquaculture practices, are willing to pay more for eco-labbelled shrimps. The findings provide scientific evidences on how consumer participation is supporting the transition to sustainable aquaculture in Vietnam. Policy implications for policymakers in terms of sustainable aquaculture development in Vietnam and for marketers designing the effective marketing strategies in the retail food sector are also discussed.en_US
dc.identifier.citationBui BX. Consumer preference for eco-labelled aquaculture products in Vietnam. Aquaculture. 2020en_US
dc.identifier.cristinIDFRIDAID 1848669
dc.identifier.doihttps://doi.org/10.1016/j.aquaculture.2020.736111
dc.identifier.issn0044-8486
dc.identifier.issn1873-5622
dc.identifier.urihttps://hdl.handle.net/10037/19899
dc.language.isoengen_US
dc.publisherElsevieren_US
dc.relation.journalAquaculture
dc.rights.accessRightsopenAccessen_US
dc.rights.holderCopyright 2020 The Author(s)en_US
dc.subjectVDP::Agriculture and fishery disciplines: 900::Fisheries science: 920en_US
dc.subjectVDP::Landbruks- og Fiskerifag: 900::Fiskerifag: 920en_US
dc.titleConsumer preference for eco-labelled aquaculture products in Vietnamen_US
dc.type.versionpublishedVersionen_US
dc.typeJournal articleen_US
dc.typeTidsskriftartikkelen_US
dc.typePeer revieweden_US


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