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dc.contributor.authorWien, Anders Hauge
dc.contributor.authorAlm, Siril
dc.contributor.authorAltintzoglou, Themistoklis
dc.date.accessioned2020-12-07T11:39:13Z
dc.date.available2020-12-07T11:39:13Z
dc.date.issued2020-11-16
dc.description.abstract<i>Purpose</i> - The purpose of this study was to explore whether consumers' confidence in cooking skills related to seafood differed across genders, and if such difference could be explained by the identity-relevance of seafood cooking for men.<p> <p><i>Design/methodology/approach</i> - Survey data was collected from a balanced sample of 515 Norwegian consumers.<p> <p><i>Findings</i> - The results showed that men (versus women) with high confidence in their seafood cooking skills have a lower preference for convenient seafood solutions, indicating that these men may be more reluctant to use food products that could hinder the cooking outcome being attributed to their cooking skills.<p> <p><i>Originality/value</i> - This study adds nuance to the understanding of male consumers as highly reliant on convenience products when cooking. More specifically, this study provides novel insight into how men function differently than women in relation to preparing seafood, suggesting that some men resist using convenient seafood solutions in order to express an identity as skillful in the kitchen.en_US
dc.identifier.citationWien, Alm, Altintzoglou. The role of identity and gender in seafood cooking skills. British Food Journal. 2020en_US
dc.identifier.cristinIDFRIDAID 1849133
dc.identifier.doi10.1108/BFJ-11-2019-0835
dc.identifier.issn0007-070X
dc.identifier.issn1758-4108
dc.identifier.urihttps://hdl.handle.net/10037/20003
dc.language.isoengen_US
dc.publisherEmeralden_US
dc.relation.journalBritish Food Journal
dc.relation.projectIDNorges forskningsråd: 194050en_US
dc.relation.projectIDNofima AS: 11194en_US
dc.rights.accessRightsopenAccessen_US
dc.rights.holder© Emerald Publishing Limiteden_US
dc.subjectVDP::Agriculture and fishery disciplines: 900::Fisheries science: 920en_US
dc.subjectVDP::Landbruks- og Fiskerifag: 900::Fiskerifag: 920en_US
dc.titleThe role of identity and gender in seafood cooking skillsen_US
dc.type.versionacceptedVersionen_US
dc.typeJournal articleen_US
dc.typeTidsskriftartikkelen_US
dc.typePeer revieweden_US


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