Show simple item record

dc.contributor.authorGabarron, Elia
dc.contributor.authorLarbi, Dillys
dc.contributor.authorÅrsand, Eirik
dc.contributor.authorWynn, Rolf
dc.date.accessioned2021-08-13T10:24:38Z
dc.date.available2021-08-13T10:24:38Z
dc.date.issued2021
dc.description.abstractHealth-dedicated groups on social media provide different contents and social support to their peers. Our objective is to analyze users’ engagement with health education and physical activity promotion posts according to the expressed social support and social media. All health education and physical activity promotion posts on Facebook, Twitter, and Instagram during 2017–2019 by a diabetes association were extracted. We identified the type of social support within these posts; and analysed the users’ engagement with these posts according to the type of social support and social media channel. A total of 260 posts dealing with health education (n=200) and physical activity promotion (n=60) were published. Posts promoting physical activity received 54% more likes than posts on health education (p<0.05), but they were 69% less likely to receive comments and be shared (both p<0.01). Posts expressing tangible assistance received 6 times more likes (p<0.001), and the ones indicating network support almost 11 times more shares (p<0.05). Posts expressing two or more types of social support were the most engaging (3 times more likes, 2 times more comments, and over 6 times more shares, all p<0.001). Health-dedicated social media groups can be effective channels for providing health education and for promoting physical activity among individuals with diabetes. Our findings suggest that engagement with health education and physical activity promotion posts can be increased by providing tangible assistance, network support, or expressing two or more types of social support; and by posting on Facebook and Instagram.en_US
dc.identifier.citationGabarron E, Larbi D, Årsand E, Wynn R. Engaging Social Media Users with Health Education and Physical Activity Promotion. Studies in Health Technology and Informatics. 2021;281:789-793en_US
dc.identifier.cristinIDFRIDAID 1912655
dc.identifier.doi10.3233/SHTI210283
dc.identifier.issn0926-9630
dc.identifier.issn1879-8365
dc.identifier.urihttps://hdl.handle.net/10037/22036
dc.language.isoengen_US
dc.publisherIOS Pressen_US
dc.relation.ispartofseriesStudies in Health Technology and Informatics; 281en_US
dc.relation.journalStudies in Health Technology and Informatics
dc.relation.projectIDHelse Nord RHF: HNF1370-17en_US
dc.rights.accessRightsopenAccessen_US
dc.rights.holderCopyright 2021 The Author(s)en_US
dc.subjectVDP::Mathematics and natural science: 400::Information and communication science: 420en_US
dc.subjectVDP::Matematikk og Naturvitenskap: 400::Informasjons- og kommunikasjonsvitenskap: 420en_US
dc.titleEngaging Social Media Users with Health Education and Physical Activity Promotionen_US
dc.type.versionpublishedVersionen_US
dc.typeJournal articleen_US
dc.typeTidsskriftartikkelen_US
dc.typePeer revieweden_US


File(s) in this item

Thumbnail

This item appears in the following collection(s)

Show simple item record