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dc.contributor.authorFonneland, Trude A.
dc.date.accessioned2022-07-01T10:32:34Z
dc.date.available2022-07-01T10:32:34Z
dc.date.issued2013-01-07
dc.description.abstractA cultural turn in the economy has led to growth in what might be called ‘spiritual entrepreneurship’.1 This term refers to entrepreneurs inspired by a New Age philosophy marketing spiritual values such as ‘self-development’, ‘holism’ and ‘deep values’. To shed light on this type of enterprise, the article examines one of its practitioners; Esther Utsi at Polmakmoen Guesthouse in northern Norway. My focus is on how New Age spirituality is here localized, wrapped in local indigenous culture and landscape, and turned into a commodity with market value for both tourists and conference participants. The staging of spirituality simultaneously involves marketing a vacation destination to outsiders, and is also linked to the formation of a reimagined local identity, and incorporated into the redefinition of images and dreams about the northern region.en_US
dc.identifier.citationFonneland TA. Spiritual Entrepreneurship in a Northern Landscape: Spirituality, Tourism and Politics. Temenos. 2012;48(2):155-178en_US
dc.identifier.cristinIDFRIDAID 974757
dc.identifier.doi10.33356/temenos.7510
dc.identifier.issn0497-1817
dc.identifier.issn2342-7256
dc.identifier.urihttps://hdl.handle.net/10037/25714
dc.language.isoengen_US
dc.publisherFinnish Society for the Study of Religionen_US
dc.relation.journalTemenos
dc.rights.accessRightsopenAccessen_US
dc.rights.holderCopyright 2012 Temenos - Nordic Journal of Comparative Religionen_US
dc.titleSpiritual Entrepreneurship in a Northern Landscape: Spirituality, Tourism and Politicsen_US
dc.type.versionpublishedVersionen_US
dc.typeJournal articleen_US
dc.typeTidsskriftartikkelen_US
dc.typePeer revieweden_US


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