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dc.contributor.advisorOlsen, Torjer Andreas
dc.contributor.authorOstrovskaia, Mariia
dc.date.accessioned2022-11-21T12:17:21Z
dc.date.available2022-11-21T12:17:21Z
dc.date.issued2022-06-02en
dc.description.abstractA growing interest among Norwegian and international tourists in visiting the island of Senja has been leading to a rapid development of the tourism industry on the island. Breath-taking nature and remote location are motivating travellers to visit Senja and have a far-from-civilisation experience. Increasing the number of visitors is beneficial for economic development of the area and entrepreneurial thriving activity. However, it is challenging for the private sector to avoid the negative impact of the flourishing tourism industry. Local businesses focusing on tourism are dependent on the level of demand and thus face various challenges when this level reduces. In Norway, the issue of unbalanced tourism activity is quite common. The problem of high seasonality is usually aggravated in remote, rural, and coastal destinations and Senja is not an exception. This research is aimed to analyse the adaptation to seasonal variations on Senja from the perspective of local businesses and detect common methods and solutions to maintain economic balance. Furthermore, this study evaluates the degree of seasonal variations, examines main tendencies of seasonal patterns, and inspects major causes and effects of tourism fluctuations on Senja. Existing policy implications are discussed in the research along with the recommendations for further actions and consecutive tackling of seasonality.en_US
dc.identifier.urihttps://hdl.handle.net/10037/27438
dc.language.isoengen_US
dc.publisherUiT Norges arktiske universitetno
dc.publisherUiT The Arctic University of Norwayeng
dc.rights.holderCopyright 2022 The Author(s)
dc.rights.urihttps://creativecommons.org/licenses/by-nc-sa/4.0en_US
dc.rightsAttribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0)en_US
dc.subject.courseIDIND-3901
dc.subjectTourism, Seasonality, Senja, Seasonal variationsen_US
dc.titleTourism Seasonality on the Island of Senja: Adaptation of Local Businesses to Seasonal Variations.en_US
dc.typeMastergradsoppgaveno
dc.typeMaster thesiseng


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Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0)
Except where otherwise noted, this item's license is described as Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0)