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dc.contributor.authorGallego, Inmaculada
dc.contributor.authorGonzález-Rodríguez, M. Rosario
dc.contributor.authorFont aulet, Xavier
dc.date.accessioned2022-12-08T08:19:15Z
dc.date.available2022-12-08T08:19:15Z
dc.date.issued2022-11-08
dc.description.abstracthis paper explores global differences in travel risk perception based on i) attitudes towards travel abroad, and ii) the time required to plan travel. Baseline data from 2019 is compared with data from 2020, the first year of the COVID-19 pandemic. A methodology based on Big Data is developed through the Skyscanner metasearch engine, working with 20,756 million flight searches and 1979 million flight picks worldwide. We conduct an exploratory analysis by region, followed by a cluster analysis of 45 countries. We argue that the findings respond to uncertainty avoidance, with clear differences between Europe, America and Asia-Pacific. This knowledge has marketing implications for tourist destinations in terms of what marketing messages to convey and the best time to introduce marketing campaigns for each country or group of countries, so that the opportunity for reactivation of tourism is maximised.en_US
dc.identifier.citationGallego, González-Rodríguez, Font aulet. International air travel attitude and travel planning lead times across 45 countries in response to the COVID-19 pandemic. Tourism Management Perspectives. 2022;44en_US
dc.identifier.cristinIDFRIDAID 2087535
dc.identifier.doi10.1016/j.tmp.2022.101037
dc.identifier.issn2211-9736
dc.identifier.issn2211-9744
dc.identifier.urihttps://hdl.handle.net/10037/27732
dc.language.isoengen_US
dc.publisherElsevieren_US
dc.relation.journalTourism Management Perspectives
dc.rights.accessRightsopenAccessen_US
dc.rights.holderCopyright 2022 The Author(s)en_US
dc.rights.urihttps://creativecommons.org/licenses/by/4.0en_US
dc.rightsAttribution 4.0 International (CC BY 4.0)en_US
dc.titleInternational air travel attitude and travel planning lead times across 45 countries in response to the COVID-19 pandemicen_US
dc.type.versionpublishedVersionen_US
dc.typeJournal articleen_US
dc.typeTidsskriftartikkelen_US
dc.typePeer revieweden_US


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Attribution 4.0 International (CC BY 4.0)
Except where otherwise noted, this item's license is described as Attribution 4.0 International (CC BY 4.0)