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dc.contributor.authorZarea, Hadi
dc.contributor.authorSu, Zhan
dc.contributor.authorAbdollahi, Hooman
dc.date.accessioned2023-02-02T17:04:44Z
dc.date.available2023-02-02T17:04:44Z
dc.date.issued2022-06-17
dc.description.abstractThe social media and online communities have established new platforms for e-commerce by engaging both consumers and corporations in producing new product or services. Moreover, individuals' interaction on the cyberspace has evolved e-commerce towards social commerce. On the other hand, business incorporations have found the use of minimalism application in designing, which removes unnecessary aspects, attracts more audience. Therefore, drawing on literature the authors propound a new adopted model to portray a more transparent vision of social commerce. To examine the relationships among the model constructs, an empirical study was organised for this purpose; a survey was designed. In doing so, structural equation modelling (SEM) methodology has been used with Smart PLS 3 software in order to confirm or reject assumptions in the present study and is employed to gauge the proposed model.en_US
dc.identifier.citationZarea, Su, Abdollahi. Social commerce constructs and consumers' purchase intention from minimalist brands. International Journal of Industrial and Systems Engineering (IJISE). 2022;41(2):221-236en_US
dc.identifier.cristinIDFRIDAID 2057772
dc.identifier.doi10.1504/IJISE.2022.123574
dc.identifier.issn1748-5037
dc.identifier.issn1748-5045
dc.identifier.urihttps://hdl.handle.net/10037/28479
dc.language.isoengen_US
dc.publisherInderscienceen_US
dc.relation.journalInternational Journal of Industrial and Systems Engineering (IJISE)
dc.rights.accessRightsopenAccessen_US
dc.rights.holderCopyright 2022 The Author(s)en_US
dc.rights.urihttps://creativecommons.org/licenses/by/4.0en_US
dc.rightsAttribution 4.0 International (CC BY 4.0)en_US
dc.titleSocial commerce constructs and consumers' purchase intention from minimalist brandsen_US
dc.type.versionacceptedVersionen_US
dc.typeJournal articleen_US
dc.typeTidsskriftartikkelen_US
dc.typePeer revieweden_US


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Attribution 4.0 International (CC BY 4.0)
Except where otherwise noted, this item's license is described as Attribution 4.0 International (CC BY 4.0)