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dc.contributor.advisorOlsen, Svein Ottar
dc.contributor.authorTran, Thi Ai Cam
dc.date.accessioned2012-01-10T09:58:18Z
dc.date.available2012-01-10T09:58:18Z
dc.date.issued2011-05-15
dc.description.abstractThe first purpose of the thesis is to find how visitors evaluate the quality of different facets or attributes of a destination image of Nha Trang, how satisfied they are with Nha Trang, loyalty intention to revisit and willingness to recommend Nha Trang to others. The second is to investigate what “image” is most important to explain global satisfaction with visiting Nha Trang. The third is to investigate how perceived quality, satisfaction and other motivational or dismotivational factors (e.g., demographic characteristics, variety seeking) influence loyalty intention to revisit and willingness to recommend to others. The survey was conducted in Nha Trang, Vietnam, with sample of 201 respondents. This study found that local food, environment and culture & social factors are attractive to tourists while tourist leisure & entertainment and infrastructure & accessibilty factors are not attractive to them. Tourists felt satisfied with visiting Nha Trang, they have intented to recommed higher than to revisit. Moreover, the study found that perceived quality and variety seeking are significant and positive related to satisfaction, age had a negative influence on satisfaction and intention to revisit, and satisfaction is significant and positive related to intention to revisit and recommendation.en
dc.identifier.urihttps://hdl.handle.net/10037/3782
dc.identifier.urnURN:NBN:no-uit_munin_3493
dc.language.isoengen
dc.publisherUniversitetet i Tromsøen
dc.publisherUniversity of Tromsøen
dc.rights.accessRightsopenAccess
dc.rights.holderCopyright 2011 The Author(s)
dc.rights.urihttps://creativecommons.org/licenses/by-nc-sa/3.0en_US
dc.rightsAttribution-NonCommercial-ShareAlike 3.0 Unported (CC BY-NC-SA 3.0)en_US
dc.subject.courseIDFSK-3911en
dc.subjectVDP::Social science: 200::Economics: 210::Business: 213en
dc.subjectVDP::Samfunnsvitenskap: 200::Økonomi: 210::Bedriftsøkonomi: 213en
dc.titleExplaining tourists satisfaction and intention to revisit Nha Trang, Viet Namen
dc.typeMaster thesisen
dc.typeMastergradsoppgaveen


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Attribution-NonCommercial-ShareAlike 3.0 Unported (CC BY-NC-SA 3.0)
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