Marketing plan for UArctic's north2north student mobility program.

Abstract

This thesis is a marketing plan for north2north student mobility program. north2north program was initiated by the University of the Arctic (UArctic) in 2001. UArctic is a network of more than 170 universities, colleges and institutions with in and outside the Arctic region. Through north2north exchange program the students of the Arctic Circle do a study exchange in any of the partnering, Arctic institution. The main focus of the thesis is promotion of north2north exchange program with the help of social media. This program at present is a partnership among 55 member institutions. The Communication advisor at the University of Arctic, Ute Vogel, put the idea of this thesis forward.