How to use an app to Nudge people to choose more green transportation?

Abstract

Making green transport choices are more important than ever to save the environment. To accomplish this there must be a reduction in emissions of greenhouse gases and other pollutants. How to make people choose green transportation, when it is inconvenient, is an interesting challenge. Most would rather take the easy way out to avoid the extra planning and estimation of how to reach their destination. Thus, they take the car, because they know how long it will take, no need for planning. What if instead there was an app that did the planning for you? Telling you when you had to leave to reach the bus, get on your bike or to be on time walking. What if it could tell you the weather too so that you would know what to take with you? What if you could tell the app that you need more or less time to walk to that bus stop based on the last time you walked there. This thesis will be about solving such problems through the design and the implementation of an app that will make travel planning easier.