Orientalism or Cultural Encounters? Tourism Assemblages in Culture, Capital, and Identities

Abstract

What challenges lie in the indigenous tourism project? What is the significance to consider when using culture as a basis for business development? What basic paradoxes and challenges will be met when one wants to achieve growth in Sami tourism and the creative cultural industries? It is believed that Sami culture has an unredeemed potential as a product and attraction in the new and major initiatives for tourism in the northern areas of the Nordic countries. The autonomy and participatory rights of the Sami people are provided through international conventions, and the national government’s recognition of the right to participation makes it difficult to develop the products of Sami tourism without doing so in collaboration with Sami actors and institutions.