Blar i forfatter Doktorgradsavhandlinger (BFE-fak) "Yusuf, Muhammad"
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Indonesia: Innovation strategies and competitive forces to enter the European seafood market
Yusuf, Muhammad (Doctoral thesis; Doktorgradsavhandling, 2014-03-20)Aims – This thesis examines the capabilities of the Indonesian seafood export industry to enter the European market, which is the world’s largest seafood importer. The aim is to offer a knowledge-based competitive marketing strategy which is analysed in four parts: Paper I: Competitive framework; Paper II: Legal barriers; Paper III: Demand for seafood trade innovation in Europe; Paper IV: The ...