Social media has changed how tourists obtain information about destinations. Utilizing social media provides both opportunities and challenges for the promotion of destinations. In this Master’s thesis, I explored how the Norwegian national destination management organisation (DMO), Visit Norway, promoted Norway as a tourist destination on one of the most popular Chinese social media platforms, Sina ...

Since the 1960s, there has been an increased focus in tourism research related to the study of the phenomenon of tourism experiences. Understanding this phenomenon is of great value to the tourism industry, since it might help tourism providers offer memorable tourism experiences, create positive word of mouth, and generate potential return visitors. To that end, this Master’s thesis reports on a ...

Denne oppgaven diskuterer forståelse og arbeidet med bærekraftig reiselivsutvikling i Moskenes kommune i Lofoten fra perspektivet av sentrale reiselivsinteressenter i kommunen. Det lille lokalsamfunnet med sine ca. 1000 faste innbyggere er i høy grad påvirket av den betydelige veksten i turisttrafikken som har utviklet seg i løpet av de siste 10 årene, noe som førte til større behov for bærekraftige ...

Forholdet mellom samer og nordmenn, og rettigheter til land og vann, ble igjen satt på dagsordenen i Finnmark i forbindelse med debatten om finnmarksloven. En gjennomgang av to finnmarksaviser viser at uenighetene først og fremst handlet om hvorvidt loven førte til privatisering, eller om finnmarkingene nå ble herrer i eget hus. Artikkelen viser at ulike forståelser av likhet, etnisitet og rettferdighet ...

Museums are important heritage sites, cultural institutions, and tourist attractions. They hold a special authoritative status in providing legitimacy and authentic representation of art, artefacts, history, people, and cultures. The entry of digital technology in the museum space has brought forward numerous possibilities and complexities. Through this study, I will explore the use of digital ...

Tourism can play a significant role for places and people, and can contribute to change how places are experienced. This thesis explores how tourism is understood to shape and change the village of Rosendal by looking at how the past, present and future presence of tourism is experienced and understood from a local perspective. Qualitative interviews with inhabitants and tourism businesses in Rosendal ...

Anime is a part of Japan’s biggest growing markets outside of Japan (JNTO, n.d. a; AJA, 2018). What attracts overseas consumers to watch anime ranges from everything to having coherent and interesting storylines, Japanese culture elements (Thelle, 2009; Yegulalp, 2018) to unique styles and drawings (JNTO, 2011; Yegulalp, 2018). Anime can also be connected to tourism and is more specifically referred ...

The historical slave castles and forts along the coast of Ghana presents a touristic experience full of emotions. These sensitive sites attract a number tourist to Ghana bringing revenue for government expenditure. Whereas these sites are owned and run by government, communities within which these sites are located have had poor development due to their isolation from tourism development. The neglect ...

Summary: Over the last decade hiking tourism has grown in Norway. This is exemplified by the increasing numbers of tourists that visits Trolltunga, Prekestolen and Kjerag. These are the most prominent examples, which appears to be part of a larger trend. Knivskjellodden has likewise, seen a rise in visitor numbers over the last decade. This aim of this thesis is to build an understanding of ...

It is argued that the cultural dimensions of the Arctic and Subarctic have much to offer contemporary tourism, both as sources of new contents in tours and as an important field in tourism research and management training. In Norway, the Euroarctic is marketed to tourists focusing on nature and wildlife. A limited set of branding elements is used: northern lights, ice hotels, dogsledding, “safaris” ...