It is argued that the cultural dimensions of the Arctic and Subarctic have much to offer contemporary tourism, both as sources of new contents in tours and as an important field in tourism research and management training. In Norway, the Euroarctic is marketed to tourists focusing on nature and wildlife. A limited set of branding elements is used: northern lights, ice hotels, dogsledding, “safaris” ...

This study explores into Japanese cultural meaning of nature. The paper studies Japanese domestic tourists to a mountain trail near Tokyo. East Asian concept of nature distinctively identifies itself as a unity between nature and humanity. To gain a more defining understanding of Shintoism-inspired meaning of nature, we surveyed on the meaning of nature, experiences and benefits sought and ...

This article examines the potential for political or social change as part of postmodern cultural expression in consumer culture. Throughout the article, I discuss the way sociopolitical messages, circulating in contemporary culture, represent an interesting element in terms of their intertextual referencing and postmodern blurring. Postmodern aesthetic features merge commodifying, resistive, and ...