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dc.contributor.advisorPrebensen, Nina
dc.contributor.authorMathisen, Line
dc.date.accessioned2014-04-03T10:46:38Z
dc.date.available2014-04-03T10:46:38Z
dc.date.issued2014-04-01
dc.description.abstractThis thesis is about tourism firms as co-creators of value in tourist activities. It will explore how tourism firms communicate, particularly by using storytelling, to enhance co-creation of value with tourists. A central perspective used in this thesis is Service Dominant Logic, a logic that posits that service providers can only co-create value with their customer, not for them (Vargo and Lush 2008). Through four articles, this thesis discusses and shows different ways to tell stories to engage with tourists during tourist pre-visit and visit encounters: storytelling as a value enhancer, storytelling as promotion, storytelling in guide-tourist interaction and storytelling as a way to stage a tourist activity. The studies used an explorative quantitative and qualitative approach when collecting information: a quasi-experiment was used in order to collect information via a web survey, while semi-structured interviews and participant observation was used to explore interaction in tourist activities. An overall comparison of the study findings supports the thoughts on co-creation of value put forward in Service Dominant Logic, and suggests that an integrative perspective on storytelling can enhance value co-creation. This perspective on storytelling emphasises the importance of human resources, thus increasing the level of knowledge and skills in this domain becomes an important issue for tourism firms seeking to enhance value co-creation.en
dc.description.doctoraltypeph.d.en
dc.description.popularabstractA key issue for tourism firms today is how they can enhance tourists experience value in tourist encounters. This thesis discusses different ways of using stories in tourism activities, and how tourism firms by using stories can co-create value with the tourists and thus, manage to enhance tourists experience value. The four articles in this thesis elaborates on the different ways to use stories and discusses storytelling as a promotional tool, storytelling in guide-tourist interaction and storytelling as a way to stage a tourist activity. A co-creation perspective on storytelling emphasizes the importance of human resources, thus increasing the level of knowledge and skills in this domain becomes an important issue for tourism firms seeking to enhance value co-creation.en
dc.descriptionThe papers of this thesis are not available in Munin: <br/>1. Mathisen, L.: 'Storytelling in a co-creation perspective', in Co- creation of experience value – A tourist behavior approach, Eds: Joseph S. Chen, Muzzo Uysal and Nina K. Prebensen, CAB International (in Press). <br/>2. Mathisen, L.and Prebensen, Nina K.: 'Dramatizing an event through a promotional film: testing image effects', Journal of Travel & Tourism Marketing (2013), vol. 30(7):672-689. Available at <a href=http://dx.doi.org/10.1080/10548408.2013.827545>http://dx.doi.org/10.1080/10548408.2013.827545</a> <br/>3. Mathisen L.: 'The exploration of the memorable tourist experience', Advances in Hospitality and Leisure (2012), vol. 8:21-41. Available at <a href=http://dx.doi.org/10.1108/S1745-3542(2012)0000008006>http://dx.doi.org/10.1108/S1745-3542(2012)0000008006</a> <br/>4. Mathisen L.: 'Staging natural environments: a performance perspective', Advances in Hospitality and Leisure (2013), vol. 9:163-183. Available at <a href=http://dx.doi.org/10.1108/S1745-3542(2013)0000009012>http://dx.doi.org/10.1108/S1745-3542(2013)0000009012</a>en
dc.identifier.isbn978-82-8266-075-4
dc.identifier.urihttps://hdl.handle.net/10037/6153
dc.identifier.urnURN:NBN:no-uit_munin_5842
dc.language.isoengen
dc.publisherUiT Norges arktiske universiteten
dc.publisherUiT The Arctic University of Norwayen
dc.rights.accessRightsopenAccess
dc.subject.courseIDDOKTOR-002en
dc.subjectVDP::Samfunnsvitenskap: 200::Økonomi: 210::Bedriftsøkonomi: 213en
dc.subjectVDP::Social science: 200::Economics: 210::Business: 213en
dc.titleStorytelling and story staging. Co-creating value in tourism.en
dc.typeDoctoral thesisen
dc.typeDoktorgradsavhandlingen


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