Hoque, Mohammed Ziaul; Alam, Nurul Md.; Nahid, Kulsuma Akter (Journal article; Tidsskriftartikkel; Peer reviewed, 2018-09-07)
This study is based on the influence of consumers’ health consciousness (HC), perceived knowledge (PK) and beliefs affecting the attitude and purchase intent (PI) of the consumers. The outcome of this study is obtained through an exclusive survey conducted on a randomly selected sample of 712 households who purchase liquid milk (LM) in the cities of Dhaka and Chittagong in Bangladesh. A structured ...