Abstract
In the first part of thesis, there was conducted a literature review of production and the supply chain with regards to fish farming, existing technologies, together with the potential of alternative digital technology.
In the second part, a case study of a relevant manufacturer who is involved in all the aspects of the value chain was carried out to gain insight into relevant supply chain management. There was also carried out research on consumer wishes, and consumer behaviour, to further understand the value-potential of fish products. Solution contains necessities and potential-assessment of a new product service system, and the accompanying benefits for both the consumer and manufacturer.