Commercialization of Pinhole.
This thesis attempts to explore the market potential and commercialization process of Pinhole As. The objective of this research is to enlighten on: how the Pinhole innovation and technical factors will help the Pinhole to a successful and sustainable commercialization in the Norway Scandinavian and European market. To meet these objectives, the study relied upon the primary data, secondary data and interviews to identify and analyze the market opportunities in order to develop a market strategy for the Pinhole. The conceptual framework has been prepared on base of PESTAL analysis, SWOT analysis, industrial analysis, competitor analysis, market analysis and the growth potential in this sector. Study finding indicate B2B marketing is more fruitful than B2C marketing for a start up like Pinhole. The fact finding suggests Pinhole to target the focus group to increase the market growth in Norway. The findings also suggest to target market segment like heart disease patients, professional athletes etc, as a market strategy to increase the sales within the Norway in the initial phase, Scandinavian in the second phase, Europe and all over the world in third phase. Furthermore, the initial market entry strategy of Pinhole will bring positive vibes influencing the next initiative. This will help Pinhole to establish itself as a local brand in Norway to gain a goodwill and loyalty in local customers. Findings also suggest this market strategy as indirect mode will help Pinhole to have a decent market growth within Norway. This mode is also highly beneficial to handle the logistic and operation in the local region as well. However, there is hyper competition in medical multifunctional devices industries not only in Europe but also all around the world so; we can expect more start up industries in this sector in the coming further.
PublisherUiT Norges arktiske universitet
UiT The Arctic University of Norway
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Copyright 2015 The Author(s)
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