Show simple item record

dc.contributor.advisorFoss, Lene
dc.contributor.advisorOftedal, Elin Merethe
dc.contributor.advisorPedersen, Sven Arne Rokvam
dc.contributor.authorOmnes, Steinar
dc.contributor.authorFagerborg, Kristoffer
dc.date.accessioned2015-03-10T06:07:40Z
dc.date.accessioned2017-05-30T07:14:18Z
dc.date.available2017-05-30T07:14:18Z
dc.date.issued2014-05-29
dc.description.abstractIt has been proven that wild berries grown above the Arctic-Circle contains higher levels of antioxidants compared to other places in the world. The business idea is to utilize wild, naturally grown Arctic berries processed into freeze-dried, minced berry-powder and sell it as a high-quality nutritional supplement. The main objective of this thesis is to develop and enhance the understanding of the commercialization process for a start-up company with a research-based idea. Our findings show that it is both possible, and important to pursue sustainable business ideas. This can be done in collaboration between academia and industry in order to gather and utilize resources. Arctic BioPlant`s business idea is an incremental – sustaining innovation, which implies that the products added value to the market has to be clearly expressed towards the consumer.en_US
dc.identifier.urihttps://hdl.handle.net/10037/11071
dc.language.isoengen_US
dc.publisherUiT Norges arktiske universiteten_US
dc.publisherUiT The Arctic University of Norwayen_US
dc.rights.accessRightsopenAccessen_US
dc.rights.holderCopyright 2014 The Author(s)
dc.subject.courseIDBED-3905en_US
dc.subjectVDP::Technology: 500::Food science and technology: 600en_US
dc.subjectVDP::Social science: 200::Economics: 210::Business: 213en_US
dc.subjectVDP::Samfunnsvitenskap: 200::Økonomi: 210::Bedriftsøkonomi: 213en_US
dc.subjectVDP::Teknologi: 500::Næringsmiddelteknologi: 600en_US
dc.titleHow to explore the commercial viability in berries grown above the Arctic-Circleen_US
dc.typeMaster thesisen_US
dc.typeMastergradsoppgaveen_US


File(s) in this item

Thumbnail
Thumbnail

This item appears in the following collection(s)

Show simple item record